Email After Hours: The Podcast for Email Senders

Booking a Ticket to Email Success with Ice Travel Group


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Pack your bags for a travel-themed episode of Email After Hours! 
With the spring and summer vacation season finally on the horizon, email marketers in the travel industry are pulling out all the stops to attract would-be vacationers.
But winning subscriber engagement in a saturated industry is no day at the beach.
To learn how travel marketers are keeping their programs competitive, Guy and Danielle spoke to Jon Kirk, CRM and Design Manager at Ice Travel Group. 
He shared his flight plan for standing out in a crowded market, navigating a corporate merger and ESP migration, using AI in email, keeping subscribers engaged during off-peak travel times, and more.
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Email After Hours: The Podcast for Email Senders is handcrafted by our friends over at fame.so
Check out our three most downloaded episodes:

  • Rethinking Customer Loyalty Programs: The Good, The Bad, and The Free Coffee
  • The One Email Metric You’re Not Tracking (& Other Secrets to Killer Email Content) with MarketingProfs’ Ann Handley
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...more
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