Novel ideas often hinge on the right relationships. Research shows that if we lean on the wrong connections – or work alone when collaboration is needed – we can derail creativity before it ever takes off. On this episode of the Work Better podcast, Jill Perry‑Smith reveals why our weakest ties, those acquaintances we barely know, may be the strongest source of fresh perspectives and breakthrough innovation.

Jill Perry Smith is a Professor of Organization & Management at Emory University’s Goizueta Business School. She serves as Academic Director for the Roberto C. Goizueta Center for Entrepreneurship & Innovation and is recognized for her research on how social networks shape creativity and innovation. With a background in civil engineering and organizational behavior, she bridges technical problem‑solving with insights into human relationships and workplace design.

The Work Better podcast is produced by Katie Pace, with assistance from Rebecca Charbauski, Stav Kontis, Chiara Licari, and Brandon Lacic. Erin Ellison provides creative art direction. Soundpost Studios edits and mixes the podcast. Mark Caswell and Jose Jimenez provide technical support. Areli Arellano and Jordan Marks publish digitally.