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In this episode of "Get Paid for Your Pad," I had the privilege to host Mark Simpson, founder of Boostly, for an early morning discussion. Mark, known for his impact in the short-term rental space, shares insights from recent industry conferences, including the Bigger Pockets Conference, VRMA, and HostCon. He highlights the growing influence of Google in the vacation rental sector and its move to become the top meta search platform with Google Vacation Rentals. This shift is changing how travelers search and book accommodations, making them more price-savvy and driving the need for hosts to diversify their marketing strategies.

Mark discusses the importance of understanding big players like Google, Airbnb, and Expedia, and how they're targeting growth in different continents. He emphasizes the need for hosts to have a diverse marketing presence, leveraging various channels to increase visibility. Mark also delves into the rising significance of short-form videos in influencing travelers' decisions, noting platforms like YouTube Shorts and TikTok as key drivers.

Another significant topic we cover is working with influencers. Mark advises on the importance of establishing clear contracts and expectations with influencers. He suggests using platforms like Stay MO to connect with influencers and negotiate deliverables like Instagram stories, posts, and drone shots. The key, Mark notes, is engagement and relevance to your target market.

Lastly, Mark talks about his latest endeavor – a documentary featuring two hosts over a year, highlighting their growth and lessons learned. This documentary, aiming to resemble a Netflix-style presentation, is set for a release on the Boosly YouTube channel with a live watch party.

For those interested in direct bookings and leveraging Boostly's services, Mark mentions a special discount for listeners who mention "Get Paid for Your Pad" when booking a call with Boostly.

Before we wrap up today's episode, remember to connect with us on Instagram @getpaidforyourpad for exclusive content and behind-the-scenes moments, and don't forget to hit that 'Subscribe' button on our YouTube channel. We appreciate your support.. Stay tuned, and keep being awesome!

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