0:41.2 One of the things that I know for sure across all of my clients that I work with as a boutique consultant is I want them all to relax.

1:18.4 I think we need to set much better boundaries than we have in the past. And I think a lot of people just were hustling and that's like how they were raised. And that's what patriarchy tells us to do.

2:25.4 So every time you expand, every time you make more money, you're going to have to put more support systems in place.

3:47.8 So in for 2024 is relaxing and out is hustle.

4:32.4 You've got to have a basic plan for your business. 

4:50.0 You need to be examining your business at a really granular level. 

5:47.0 A plan safeguards you against these feelings of things aren't going well.

6:28.6 If you've been in business for a few years, you've got to stop looking all over the place at what you should be doing.

7:01.7 What is out right now is looking at anyone else in boutique land, anyone else, what they're doing and trying to copy it.

7:39.5 We have to stop looking outside. We have to go within. 

8:30.6 you're going to sell more when you are excited about the stuff that you're selling. 

10:04.3 I've always internally had a problem with a dupe because you're just copying someone else you're literally copying and Selling it and then saying you're doing it like it's very strange to me that anyone would think that this is okay not to mention it's just like  It's not original.

11:20.0 I think graphic tees are good on their way out I think everyone is doing them and I don't know who's wearing them 

13:47.7 I think what's in this year for 2024 is being super specialized, like being a beach shop, being a really boho shop, being like really leaning in like to what makes you feel good.

14:29.0 Your marketing will be that much easier and like you'll have something to be known for.

Resources:

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