Brand Growth Heroes

Hunter and Gather is a cross-category food AND supplement brand that's already achieving a gross sales value of nearly £6 million pounds.
In this episode, clever and passionate founders Amy Moring and Jeff Webster offer us a world-class case study on consumer targeting: if you can pinpoint a group of people who have a specific, higher-order need rooted in health, and you offer them a solution that satisfies this need in a far superior way to alternatives, the rules that the food industry has slavishly followed for 40-50 years can be broken.
We talk half-truths from big food, charging £14 for a jar of mayonnaise, lost ancestral wisdom, and why Hunter & Gather is NOT a vegan brand.

TRIP is the UK's best-selling CBD drinks company. Since its launch in 2019, UK consumers have spent literally millions of pounds on TRIP's delicious CBD infused canned drinks, as well as on their dinky little dropper bottles of CBD oils. 

Fiona speaks to co-founder Olivia Ferdi about leaving her law career to step into the unknown, about how she and her husband have created a mainstream category out of something that had tremendous barriers to purchase up until now, and we learn how the TRIP team have had to drive demand in the old fashioned way through experience and word of mouth rather than through paid advertising. 

Nice describes itself as a 'Future Wine Company'. This modern, accessible brand offers wine in cans AND in boxes, so that you can have a great glass of wine wherever you are... without having to buy or open a whole bottle. 

Founders Lucy Wright and Jeremy May talk to Fiona about their massive multi-channel growth since launch, about the consumer and trade customer frictions that they're solving, about how they approached their recent round of funding and finally about the importance they place on people and culture.

Over the past 20 months, Little Moons has become a national obsession. Although the company was founded in 2010, the brand has only recently brought transformational growth to the nation's favourite frozen category, and now sells tens of millions of pounds of their delicious mochi ice cream across all major supermarkets and foodservice channels... and employs over 300 people.
We talk to sister and brother founders Vivian and Howard Wong about their manufacturing journey; how food service was the right channel for them to build their business initially, and about the business impact of 320 million views on TikTok.

Tribe is the UK's leading plant-based performance brand, offering a range of bars, active oats and shakes that are super tasty and appeal to more than just serious fitness fanatics.

But more importantly, Tribe is an *Impact* organisation that began in 2013 with a community long-distance 'Run for Love' to set up the first home for trafficked children in the UK. The product range was launched only after the community had already found a life of it's own, and sales gained serious traction at the beginning of lockdown. With the brand doubling in size, it's now about to hit £6 million in retail sales value at the end of this year. 

Tribe really is more than your average challenger brand. It's an ecosystem that includes their food business + their charitable organisation 'The Tribe Freedom Foundation' + the active community the founders have built since their very first run for love in 2013.

I think Tribe has all the makings of a future mega-brand. Why?
- It appeals to a potentially very large market of active people who want to enjoy their food, while making modern choices around nutrition, and ensuring their choices also help people & planet. 
- It shows up with a clear and consistent point of view. It started with a social mission, ergo the mission at the centre of the brand is authentic.  
- It's visually appealing and has lots of stand-out on-shelf in the categories it's in. 
- It's a cross-category brand with a consistent value proposition.
- It's plant-based....but delicious. 

This is one to watch.

Bio&Me offers consumers a range of granolas, porridges mueslis and yoghurts, all of which are allowed to carry the claim 'Good for your Gut'. In this episode:

• Dr. Megan and Jon tell us why Megan started Bio&Me instead of working with some well-known Big Food brands
• The science behind why Bio&Me was the first to be allowed to say that their products are 'Good for your Gut'
• How business is going now, and where it's going to next!

Dr. Will Breakey is the Co-founder of Dr Will's natural condiments brand. 
In this episode you'll hear:

• How Dr Will's is taking on Big Food in the Ketchup & Mayo aisle
• What it's like being a real doctor and the founder of a food company
• About the brand's recent successes on social platforms like TikTok and LinkedIn
• Why did they choose to have a virtual team
• And their recent crowdfunding, that resulted in nearly 800 new investors.

In this episode, Fiona speaks to Aneisha Soobroyen, founder of the gorgeous pet food brand Scrumbles, food for cats and dogs that's good for their gut AND good for the planet. 
Hear how 'pretty poos' are driving category growth, how Scrumbles competes in the highly competitive pet food category against global players, what it's like to work with your husband... and why they decided to raise funds early on in their growth journey.

Strong Roots has strong plans to hit £100 million in sales over the next few years.
In this third episode together, the founder Sam Dennigan and I discuss HOW they're going to do this.

So if you want to hear what big-ticket innovation really means, how Sam and his team are approaching international expansion in both the USA and Europe, how their foray into Dark Kitchens in New York City is going AND why they've brought their creative agency in-house - and how that works - then don't miss this!

 
https://www.strongroots.com/usa/
https://www.instagram.com/strongrootsusa/
https://www.facebook.com/strongrootsirl

You may not know their names yet, but you certainly know the first of their €50M brands.
Niall McGrath and Tom Gannon are legends in the Irish Consumer Goods industry, but in all fairness, they should actually be named and recognised as Consumer Goods brand-legends globally.
The Founders of Fulfil Nutrition protein bars, they built this business to €60M in the 2 years after launch, and ranking in the Top 5 brands in Ireland.
How did they do this? They are proud to have taken a systematic, strategic approach to brand building, an almost geeky dedication to The 4Ps and Byron Sharp's rules for Brand Growth.  Listen and weep at just how systematic serious success might need to be!
Cali Cali Foods
Instagram Cali Cali
Fulfil Nutrition