Hunter and Gather is a cross-category food AND supplement brand that's already achieving a gross sales value of nearly £6 million pounds.
In this episode, clever and passionate founders Amy Moring and Jeff Webster offer us a world-class case study on consumer targeting: if you can pinpoint a group of people who have a specific, higher-order need rooted in health, and you offer them a solution that satisfies this need in a far superior way to alternatives, the rules that the food industry has slavishly followed for 40-50 years can be broken.
We talk half-truths from big food, charging £14 for a jar of mayonnaise, lost ancestral wisdom, and why Hunter & Gather is NOT a vegan brand.