At Work with The Ready

Brave New Work 76. When Purpose Meets Profit with Mara Zepeda

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Instead of talking about Unicorn companies, we should be spending more of our energy on Zebras—companies that are black and white, that pursue both purpose and profit. In this episode of Brave New Work, Aaron Dignan and Rodney Evans talk to Mara Zepeda of Zebras Unite, a founder-led co-op, about how to build a community with your company, collective ownership, and what the future of capital investment should—and will—look like.



Learn more about Mara on her website, on LinkedIn, and at Zebras Unite.


Mentioned references:

  • Boyz II Men
  • "Zebras fix what unicorns break”
  • SOCAP
  • Shel Silverstein
  • Margaret Wheatley
  • Hopi
  • Nora Bateson
  • Reinventing Organizations: BNW Ep. 18 with Frederic Laloux
  • sociocracy: BNW Ep. 74 with Ted Rau
  • "terra incognita"
  • Ari Weinzweig
  • Depth psychology
  • Warm Data
  • "symmathesy"
  • Baháʼí Faith
  • Saint John of the Cross
  • Saint Teresa of Ávila
  • Charles Eisenstein
  • Drivers Cooperative
  • Tony Hsieh
  • Nathan Schneider, UC Boulder
  • Gumroad
  • Audra Lorde


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