In this week's episode I was joined by the illustrious Ken Ashley to talk about tips for new commercial real estate agents looking to break into the industry as well as what existing brokers can do to increase their business!

00:00 Intro & past adventures

01:05 CREI Summit teaser

01:18 Ken’s origin story + “Real Estate Prescription” book mention

04:00 Career momentum analogies

06:43 Market cycles, recency bias & why now is an opportunity

08:51 Choosing a brokerage

10:11 Splits, resources & why mentorship matters more than brand

13:39 How to find/secure a mentor

18:14 It’s OK to pivot—time horizons & expectations for new brokers

20:10 Year-one roadmap to expertise

23:39 Become the market expert—and tell everyone you can help

25:24 Business development

29:25 Marketing vs sales; why social media is one plank

35:10 What to post: Ken’s “Four Corners” content strategy

37:22 What not to post: avoid controversy; handling trolls & staying positive

41:54 Dealing with negative comments

45:40 Inside the CRI Summit: purpose, community & recognition lists

49:05 Digital tools & AI: from tools → tasks; rainmaking focus

51:17 Next CRI Summit details

54:14 Ken’s book details & closing remarks

Connect with Ken:

X: https://x.com/kenashley

LinkedIn: https://www.linkedin.com/in/kenashleyatlanta

CREiSUMMIT: https://creisummit.com/

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