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"Money demons are so pervasive because when we have them, we make them self-fulfilling prophecies and we don't look for opportunities that violate our screen." - Mark Matson

From coal mines to managing billions, Mark Matson's family story reveals the powerful grip that limiting beliefs about money can have on our lives. Mark shares how his grandfather refused a promotion that could have lifted his family from abject poverty—all because of a destructive belief that wealthy people were "evil." These "money demons," as Mark calls them, are the invisible barriers we create through language that prevent us from achieving financial abundance and fulfilling our true mission.

The conversation dives deep into Mark's personal struggle with his own money demons, from believing employees were "too expensive" to thinking he wasn't management material. With remarkable candor, he explains how these limiting beliefs provide psychological payoffs—like self-righteousness and victimhood—while simultaneously blocking our path to greatness. Mark offers a powerful framework for identifying and "doing violence" to these beliefs, explaining that even after achieving financial success, money demons often morph into new forms that continue to sabotage other areas of our lives.

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