Have you ever tried to change a behavior but fall back into old habits? In this episode, we explore the work of B.F. Skinner who believed behavior was affected by one of three operants. In his book, Beyond Freedom & Dignity (1971), he implied that humans had no free will or individual consciousness. Join us for an interesting discussion on the power of habit and the ability to change, including:

• The difference between Classical and Operant Conditioning
• How our society uses conditioning to control the masses or manipulate behavior
• How social media, dating, work habits and dieting are all influenced by conditioning behavior
• Why we disagree with Skinner and that human beings are able to change
• What this means for coaching and helping clients change their behavior

To learn more about Skinner's work, check out these videos:
Pigeon Turn: https://www.youtube.com/watch?v=TtfQlkGwE2U
Skinner Box: https://www.youtube.com/watch?v=CtoH5tlr-bI

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