In this special Tier 11 lab episode, Ralph Burns and John Moran pull back the curtain on a powerful new Meta ad tactic: the CAPI import strategy. Learn how to eliminate costly data duplication, master new customer acquisition cost (NCAC) tracking by individual SKU, and scale your Advantage+ campaigns using a two-ad-set system that blends testing and scaling. If you’re running Meta or Google Ads and want accurate reporting, optimized spend, and smarter campaign architecture, this is the episode to study.

Whether you're a CMO managing complex eComm portfolios or a media buyer navigating messy data, this one's packed with Tier 11's real-time breakthroughs—tested with their own money before hitting client campaigns.

Chapters:

• 00:00:00 - Dive Into the Latest from Perpetual Traffic
• 00:01:06 - Meet John Moran & the Game-Changing CAPI Import Shift
• 00:02:19 - Killing Duplicate Data: The Key to Smarter Ad Spend
• 00:04:09 - How Advantage+ and NAC Unlock Scalable Profits
• 00:07:11 - Inside the Lab: Strategy Shakeups and Bold Rebrands
• 00:09:22 - Real Ad Results: Behind-the-Scenes of a Meta Campaign Makeover
• 00:22:04 - Breaking Down Meta’s New Campaign Framework
• 00:34:19 - Creative Testing: What’s Actually Working Right Now
• 00:34:57 - Perry Belcher's Email Playbook That Still Prints Money
• 00:35:39 - The Secret Sauce: Layering Strategies for Maximum Impact
• 00:36:00 - Your Weekly Traffic Fix + Hot Seat Q&A Begins
• 00:37:30 - How to Capture Distressed Seller Leads (The Smart Way)
• 00:41:54 - Unlocking the Power of the Feeder Strategy
• 00:43:35 - Winning in High CPC Markets Without Burning Cash
• 00:46:16 - How Small Brands Can Dominate with Feeder & Meta
• 00:49:58 - YouTube Meets Demand Gen: The Feeder Funnel 2.0
• 00:58:51 - Cracking the Code on Standard Shopping Optimization
• 01:02:18 - Wrap-Up: Big Takeaways & What's Coming Next

LINKS AND RESOURCES:

• About deduplication for Meta Pixel and Conversions API events
• Matt Apps - Executive Producer
• The MAJOR Meta Advantage+ Changes You Must Know
• The Billionaires Club
• Tier 11 Jobs
• Perpetual Traffic on YouTube
• Tiereleven.com
• Mongoose Media
• Perpetual Traffic Survey
• Perpetual Traffic Website
• Follow Perpetual Traffic on Twitter
• Connect with Lauren on Instagram and Connect with Ralph on LinkedIn

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

Mentioned in this episode:

Unbounce - Code PT10off