The Home Service Shift Podcast

Breaking the Marketing Status Quo (Your Business Will Thank You)


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Everyone in the home service industry is told to follow the 70/30 rule — 70% installs, 30% service. But what if that rule is broken… and it's holding your business back?

At billyGO, we’ve flipped the model — and the results speak for themselves.

150+ referrals in one month (100% free)

Over 70% of repeat customers on memberships

Marketing costs slashed while revenue grows

Service-first systems with 60–70% gross margins

We’re breaking the old rules — and our business is thriving because of it. If you’re still chasing installs and paying $375+ per lead, this episode will challenge everything you think you know about growth in the HVAC and plumbing industry.

💥 What You’ll Learn:

Why the 70/30 install/service rule is outdated

How to build a referral engine that scales

The difference between a “maintenance plan” and a true membership

How to shift from selling to educating — and build trust

The real numbers behind billyGO’s strategy

Ditch the outdated tactics. Copy what actually works. Your business will thank you.

#ServiceShift #billyGO #ItsAboutYourTime #HVACMarketing #PlumbingBusiness #HomeServices #JustGottaKnowBillyGo

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The Home Service Shift PodcastBy Sponsored By: Sera Systems and billyGO HVAC & Plumbing

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