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In this conversation, Tanner Mullen speaks with David Cook from DeFranco Refinishing about the current state of his business, focusing on marketing strategies, lead generation challenges, and the importance of having a clear purpose. David shares his experiences with various marketing channels, including direct mail, Google Ads, and content marketing, while Tanner provides insights and advice on how to improve lead generation and business growth. The discussion emphasizes the need for strategic decision-making and the importance of aligning business efforts with personal values and goals.