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In this conversation, Tanner Mullen interviews Joseph, who shares his journey transitioning from the med spa industry to the painting business. They discuss the importance of understanding customer psychology, effective sales strategies, and the differences in marketing approaches between the two industries. Joseph expresses his challenges with production estimating and the significance of building a trustworthy team. The conversation emphasizes the value of employees over subcontractors and concludes with insights on business growth and resources for success.