In this episode, I sit down with Evan from Denver Interior & Doors — a skilled carpenter who built a business that's completely dependent on him. He's the estimator, project manager, lead carpenter, and marketer all rolled into one. Sound familiar?We break down why saying yes to everything is actually breaking his business, how to niche down when you're afraid of losing revenue, and a simple pricing shift that could cut his proposal time from days to minutes.If you're a contractor or trades business owner doing $300–400K but working harder than someone making half that, this one's for you.In this episode we cover:00:20 – Meet Evan & Denver Interior & Doors01:50 – The systems bottleneck killing his close rate05:02 – Why passion gets in the way of smart decisions08:30 – Identifying your core services (and dropping the rest)10:45 – The Smoothie Shop Analogy15:49 – "Your business is unsellable right now"19:20 – How AI and video content are generating leads27:00 – The labor-only pricing strategy41:10 – Why you should sell the job BEFORE you measureFree 1-1 BusinessCoaching Session Signup: https://calendly.com/dripjobs/breakthroughPurchase the 31 Days of Value and build an EMPIRE: https://www.amazon.com/31-Days-Value-home-service-businesses/dp/B0FQSH32X7Spotify: https://open.spotify.com/show/2v0D0SNSBofqJJE6zApEE1DripJobs Demo: https://calendly.com/dripjobsteam/dripjobsdemoGusto: https://gusto.com/i/tanner269OpenPhone: https://openph.one/referral/8Kc17aqFacebook Group: https://www.facebook.com/groups/173750747824373/?ref=shareFollow me on Instagram: http://Instagram.com/officialtannermullen