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In this conversation, Tanner Mullen interviews Zach Mansour, a contractor from Michigan, about his journey in the painting business. They discuss the challenges of growing a contracting business, including lead generation, hiring difficulties, and the importance of establishing a strong hiring process. Tanner emphasizes the need for effective marketing strategies and customer engagement techniques to enhance service value and drive business growth. The conversation provides insights into the realities of running a contracting business and the mindset required for success.