Before credit card points were a lifestyle, Brian Kelly was just a travel-obsessed guy with a blog. Then came a viral New York Times article, a flood of traffic, and a big bet on affiliate marketing that turned The Points Guy into a multi-platform media empire. Today, Brian tells Sammi how he turned his passion project into a profitable business, what he learned from selling his brand twice, and how he secured partnerships with the biggest financial institutions in the world. 

Plus, Brian drops pro tips for maximizing travel rewards, choosing the best credit cards, and navigating the ever-changing landscape of travel perks. Whether you're a points rookie or a seasoned globetrotter, this episode is packed with insights you won’t want to miss.

In this convo, you’ll find out how to travel smarter — and maybe even in first class — without breaking the bank.

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Follow Brian on Instagram here and The Points Guy here

Order Brian’s book How to Win at Travel here

Here’s what Sammi covers today with Brian:

00:00 Updates from Sammi

01:58 How Brian Became The Points Guy 

08:01 Brian’s First Deal and Monetizing TPG

16:18 Scaling Challenges and Wins 

24:11 Burnout and TPG’s Acquisition Stories 

28:07 How the Pandemic Impacted TPG

29:41 How Brian Built Strong Partnerships 

34:13 How Businesses Should Diversify Channels

36:20 Brian’s Unconventional Leadership Strategies

41:27 Social Currency Corner and Tips on Maximizing Travel Rewards

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