At this year's UTMB, it wasn't just about who won, it was about what the event has become. In this episode of The Buzz, host Buzz Burrell talks with longtime running journalist Brian Metzler about the transformation of UTMB Week into the sport's most competitive race series, biggest trade show, and all-out cultural festival. From Jim Walmsley's sprint finish at OCC, to Courtney Dauwalter's gritty 10th-place finish at UTMB, to Ruth Croft's commanding win, Buzz and Brian break down the racing itself before zooming out to ask what all the brand activations, media attention, and 175 million livestream views mean for the future of trail running.

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If you enjoyed this episode, check out the rest of the UltraSignup Podcast Network. The Trailhead with Zoë Rom and Brendan Leonard brings humor, heart, and a love of running culture to every episode, and Between Two Pines offers offbeat, laugh-out-loud conversations with Dom Grossman and Andy Pearson. And now, both The Buzz and The Trailhead are on YouTube, so you can listen on the run or watch from home.