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Brilliant Branding
By Phil Davis and Liz HiemstraBusiness
Brilliant Branding episodes
- 55 min
- The Company Rebranding Process - 4 Steps to Getting It RightConsidering a company rebrand? Listen in as we share the four crucial steps in a successful company rebranding initiative. Learn what to do, and just as importantly, what NOT to do, when renaming and repositioning your company.55 min
- The 5 Benefits of Rebranding Your CompanyAre you having a company identity crisis? Then listen to this week's podcast on the many benefits that come with a successful company rebrand. From congruency to clarity, you can boost your brand and your bottom line with a solid rebrand of your business.56 min
- 7 Signs It May Be Time to Rebrand Your CompanyDoes your company name create interest or confusion?Does it engage customers or require explanation.55 min
- 55 min
- The 8 Mistakes to Avoid When Naming a New BusinessKnowing how to name your new company starts with knowing how NOT to name your new company. In today's episode, we'll explore the 8 biggest branding blunders and how you can avoid them.55 min
- How to Bring Your Online Brand to Life - 3 Simple StepsIt's Halloween night and you approach a dark house, no lights, and eerie silence.56 min
- Slogan Branding - Can you brand around your tagline?Got brand?For legacy businesses, a name change is not always an option. Creating a clear, compelling tag line can help differentiate your company from your competitors.56 min
- Creating the perfect tagline for your businessDiamonds are forever, but are taglines? Today's show delves into the strategies and formulas behind great taglines. With guest and fellow naming pro Lieba Golden-Koulendros we'll adddress such important topics as...55 min
- 55 min
About Brilliant Branding
From the publisher's feed
Brilliant Branding shines the spotlight, and provides valuable insights, into the most common, and frustrating company identity issues facing startups, entrepreneurs, consultants, and even established business owners. Topics address timely issues such as effective naming strategies, smart logo design, tips for trademarking, clear brand messaging, engaging social media and reputation management. We take a deep dive to uncover the pivot point of an organization, the why behind each business to help build a more clear, cohesive and compelling brand image.
Guests will include authors, industry thought leaders, linguists, graphic designers, digital strategists and other experts to provide a holistic approach to building your brand. If you have ever struggled to explain or clarify your business, this show will supercharge your identity so you can outshine your competition.
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