Brilliant Branding

By Phil Davis and Liz HiemstraBusiness

Brilliant Branding episodes

October 05, 2017 Your Brand Story Part II - Keeping Your Story Straight
As companies grow and evolve over time, their products and services diversify. Keeping a clear, coherent and authentic message requires an honest examination of your core purpose and mission.
55 min
September 28, 2017 Your Brand As A Story
Brands can serve a number of key functions, from a simple identifier to an entire messaging platform.
54 min
September 21, 2017 What's Cooking? Identifying your brand's ingredients
Every company brand has a recipe -- a way it serves up its products and services. In today's episode we explore ways to determine those ingredients, articulate them, and infuse them into your organization. Specifically we will touch on...
55 min
September 14, 2017 Naming a Startup Company - 5 Steps to Naming Your Business Bright
Every entrepreneur faces the daunting challenge of naming the new business. What seems like a simple task often devolves into a tangle of obstacles, from identifying and communicating the core message to ensuring legal clearance and matching domain name.
55 min
September 07, 2017 How to Build a Successful Company Brand Identity
In this episode of Brilliant Branding, we delve into the five key components that form the framework of a successful company brand.
55 min
August 31, 2017 The 4 'C's of Brilliant Branding
If you want your brand to shine, you need clarity. In this episode, we discuss the four keys to brilliant branding. From transformative case studies to practical tips and techniques, we highlight how to make your company's brand outshine the competition.
56 min
August 24, 2017 Discover Your Pivot Point and Empower Your Brand
What's at the "core" of Apple? Computers? Or innovation? This week's episode explores what we call your brand's "Pivot Point," the central focus, the key attribute, around which all your goods and services revolve.
55 min
August 17, 2017 What is company branding? The good, the bad, the brilliant.
Company branding is one of the most important, yet misunderstood, phrases in all of marketing. Discover the difference between meaningful brand marketing and meaningless double speak. In this episode we'll discuss...
57 min

About Brilliant Branding

From the publisher's feed

Brilliant Branding shines the spotlight, and provides valuable insights, into the most common, and frustrating company identity issues facing startups, entrepreneurs, consultants, and even established business owners. Topics address timely issues such as effective naming strategies, smart logo design, tips for trademarking, clear brand messaging, engaging social media and reputation management. We take a deep dive to uncover the pivot point of an organization, the why behind each business to help build a more clear, cohesive and compelling brand image.