Episode 45: Bandwagon Selling, Broker Confidence, and Leading With Enough

Hosted by Jonathon Haddad, AIME’s Chairman & CEO, and Tommy Golightly, AIME’s Marketing Manager

Broker Buzz

Sales Pitch Training | The Power of the Bandwagon

Jonathon breaks down one of the most underutilized sales strategies in the broker space: bandwagon selling. Learn how to build trust without bragging, shift clients from emotion to logic, and guide decision making by showing clients what others like them are doing.

Jonathon also introduces reverse bandwagon techniques to diffuse aggressive conversations, reestablish authority, and confidently lead clients who come in hot armed with half answers from the internet.

Story Time | Looking Into the Right Glass

Closing out the episode, Jonathon shares a deeply personal reflection on success, fulfillment, and shifting from comparison to purpose. Drawing from his upbringing and early career, he challenges brokers to stop chasing more and start making sure others have enough.

It’s a powerful reminder that real success comes from perspective, generosity, and leading with intention both in business and in life.

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