Episode 47: Assumptive Language, Cleaner Conversations, and Controlling the Moment

Hosted by Jonathon Haddad, AIME’s Chairman & CEO, and Tommy Golightly, AIME’s Marketing Manager

Broker Buzz

Sales Pitch Training | The Power of Assumptive Words

Jonathon breaks down why assumptive language is one of the most underused tools in a broker’s sales arsenal. He explains how shifting from “if” to “when” reduces friction, builds clarity, and positions the broker as a confident guide instead of a hesitant salesperson.

Story Time | Who’s Controlling the Conversation

Jonathon reflects on how communication skills shape not just sales careers, but life itself. From client conversations to parenting and personal relationships, he challenges listeners to become more aware of who is controlling the conversation at any given moment.

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