In this episode, you'll learn how Amanda and Katie McCourt set out to scale a sustainable fashion brand that turns deadstock t-shirts into underwear. For more about Pantee and show notes, visit: https://www.shopify.com/blog/pantee-upcycling-fashion/?utm_campaign=shopifymasters&utm_medium=description&utm_source=podcast

• How to approach building a business when you have no background in the industry
• Why being outsider in an industry is an advantage
• The hardest problems to overcome during the product development stage

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