Today, I’m joined by Bruce Poon Tip, founder of G Adventures, the world’s largest small group adventure travel company and a pioneer in community tourism. Bruce started the business 35 years ago with two maxed-out credit cards from his garage in Toronto and has since built a global movement rooted in purpose and impact.

Recently awarded The Officer of The Order of Canada, Bruce returned to the Ecuadorian Amazon, the site of G’s very first trip, to reflect on the company’s legacy and plan for the next 100 years.

In this episode, we discuss Bruce’s approach to leadership, how he built a values-led culture, and what it really takes to create a business that changes lives, within his business as well as so many others.

Bruce's Advice:

• Carve Your Own Path With New Ideas – True entrepreneurship means innovating and standing out from the competition.
• Find Your “Why” – Define your motivation and purpose to stay focused when building your business.
• Know Your Audience – Understanding who you serve is the foundation of successful marketing and growth.
• Define Your Unique Strengths – Highlight your skills and specialties that make your business different.
• Why Your Business Should Exist – Clarify the value and impact your business brings to the world.
• Your Business Reflects You – Every brand is a mirror of its founder’s values and vision.
• Balance Creativity and Strategy – Innovators thrive with ideas, but lasting businesses need both creativity and solid numbers.
• Turn Crisis Into Opportunity – Challenges like the pandemic can fuel innovation and business transformation.
• Human Connection in the Age of AI – In today’s AI-driven world, genuine human relationships and service are what set businesses apart.

FF&M enables you to own your own PR & produces podcasts.
Recorded, edited & published by Juliet Fallowfield, 2024 MD & Founder of PR & Communications consultancy for startups Fallow, Field & Mason.  Email us at [email protected] or DM us on instagram @fallowfieldmason. 

FF&M recommends: 

• LastPass the password-keeping site that syncs between devices.
• Google Workspace is brilliant for small businesses
• Buzzsprout podcast 'how to' & hosting directory
• Canva has proved invaluable for creating all the social media assets and audio bites.

MUSIC CREDIT Funk Game Loop by Kevin MacLeod.  Link &  Licence

Text us your questions for future founders. Plus we'd love to get your feedback, text in via Fan Mail

Support the show