To predict the success of a marketing strategy, you need to build a tool that can estimate what that success will look like for your client. Casey Stanton breaks down what goes into creating an effective and accurate tool along with a great use case. Find out how to measure and understand the outcomes of your efforts!

Takeaways:

• You need to build an estimation tool for your clients and team to use to measure the success of a marketing strategy. Having this calculator informs you of the strategy's likelihood of being successful.
• If you are currently using webinars in your strategy, you need to use a 1-click opt-in with your invitations as this will boost registrations and save you from losing 70%-90% of the clicks. If you do this, your CTR and RSVP rate should be equal.
• When building out your calculator, the first question is, what is your registration timeline?
• The baseline metrics that you need to know to build your tool are your open rate, CTR, RSVP rate, and show rate.
• In order to start predicting the success of a marketing event, it's crucial to know what the RSVP and Show-up rates for your events are from every channel.

Quote of the Show:

• "Start predicting major outcomes and then understand what has to be true along the way" - Casey Stanton

Links:

• Twitter: https://twitter.com/CaseyStanton
• LinkedIn: https://www.linkedin.com/in/caseystanton/
• Website: https://cmox.co/call/
• The Fractional CMO Method: https://cmox.co/book/

Ways to Tune In:

• Amazon Music: https://music.amazon.com/podcasts/039bc2d6-c1b5-4ced-ac2a-437e69546e7c/fractional-cmo-show
• Apple Podcast: https://podcasts.apple.com/us/podcast/fractional-cmo-show/id1592740671
• Spotify: https://open.spotify.com/show/1HGwnjsXA4c4gYQvj4w53E?si=bd6e0908e25749ec
• Google Podcast: https://podcasts.google.com/feed/aHR0cHM6Ly9mcmFjdGlvbmFsY21vLmxpYnN5bi5jb20vcnNz?sa=X&ved=2ahUKEwjlpNDTveb0AhUXEFkFHaZcDtYQ9sEGegQIARAC
• YouTube: https://youtu.be/ssNW1BMjTcM