Want to 10X your roofing sales and increase your profits by 50%? John DeRosa, sales training expert from SRS Distribution, joins The Roofing CEO Playbook Podcast to break down the proven sales strategies that drive massive revenue growth. If you're looking to scale your roofing business from $1M to $10M, this episode is a must-watch.

🔹 In this episode, you'll learn:

John reveals why sales training is NOT a one-time event—it’s a process. He explains how consistent coaching, tracking KPIs, and accountability separate top-performing roofing businesses from those struggling to close deals.

If you’re serious about scaling and selling your business, you need to master sales, leadership, and customer psychology. This episode gives you the blueprint to do just that.

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🎧 How Roofers Are Selling for Millions – CEO of Canopy Services, Tim Russell joins us to break down how private equity is changing the roofing industry. Learn what makes a company sellable, why leadership matters, and how to position your business for a top-dollar exit.

Welcome to The Roofing CEO Playbook: Build It to Sell It podcast. I am your host, Lance Bachmann.

How do you build a brand that scales and sells? In this episode, I sit down with Dan Antonelli, President of KickCharge Creative, to break down the power of branding in the home service industry. We dive into why most businesses struggle with branding, how a strong brand lowers marketing costs, and what private equity looks for when acquiring a company. If you want to stand out, attract premium customers, and grow your business, this episode is for you.

The Roofing CEO Playbook: Build It to Sell It podcast is sponsored by our friends at Rilla and ServiceTitan—your technologies of the trades.

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Welcome to The Roofing CEO Playbook: Build It to Sell It podcast. I am your host, Lance Bachmann.

What does it take to build a billion-dollar business in the roofing industry? In this episode, I sit down with Mike Feazel, CEO of Roof Maxx, to discuss his journey from struggling roofer to industry leader. We dive into roof rejuvenation technology, scaling without franchising, and the future of the roofing business. Mike shares the key strategies behind brand building, marketing, and sustainable growth. Whether you're a contractor looking to expand or an entrepreneur ready to disrupt an industry, this conversation is packed with insights to help you scale smarter.

The Roofing CEO Playbook: Build It to Sell It podcast is sponsored by our friends at Rilla and ServiceTitan.

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