Build With Rob

Bill had all the experience in the world, but none of it was in food. When he partnered with a top vegan chef to create the pigless bacon chip and create a new snack category, he ran into massive co-packer issues . With product already in stores, he had to pull off an unprecedented 11th hour pivot to save the company. He did, in record time, and the experience drove Rob to add the “pre-pivot” to the Machine Method.

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Rob and Bernie knew exactly how to market Mindright’s mood enhancing, feel good blend of nootropic superfood ingredients. Then the test market told them they were absolutely, unquestionably wrong. This is about the importance of validating our assumptions, rather than assuming we’re right, and being willing to evolve our instincts to create something even more profound.

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Shane first entered Rob’s orbit as a story editor on Rob & Big. Together, they formed Superjacket, which went on to produce all of Rob’s MTV shows. Superjacket was created with a 3-year timeline to sell, which, with a lot of hard work and a little magic, succeeded right on schedule. Before they even started the company, they leveraged their unique advantages, agreed on a clear goal, mapped every action to that goal, and the goal was realized.

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Rob flies solo, taking us on a journey through everything we need to know about Dyrdek Machine, the Machine Method , the Machine Core Elements , the Machine Principles , Do-or-Dier leadership qualities, and how it all comes together to build amazing businesses and achieve success.

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Entrepreneur Rob Dyrdek builds and invests in startups, raises venture capital, and takes them all the way to multi-million dollar exits. If you are an entrepreneur, aspiring entrepreneur, marketer, brand builder, investor, businessperson, just love unique consumer products, or have a nugget of an idea you think could be a company one day, then Build With Rob is for you. Throughout this show, you’ll hear ideas validated, built, changed, shaped and eventually sold for millions.

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