Chew on This - Digestable DTC Content

Build YOUR Brand from ANYWHERE in the World for $40/mo


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In this episode of Chew on This, Ron, Ash, and Ankit sit down with Ronak Trivedi, founder and CEO of Pietra, to discuss his journey of building the e-commerce platform. Their conversation highlights the innovative approach of digitizing factories to simplify manufacturing processes and provide TurnKey solutions for e-commerce businesses. The importance of helping entrepreneurs succeed and reinventing business strategies is emphasized. Additionally, the introduction of a membership model to lower barriers for aspiring entrepreneurs is discussed, showcasing a commitment to supporting individuals in starting and growing their businesses effectively.


🛍️ Starting a business is easier than you think. Tools like Petra can help remove barriers to entry and make entrepreneurship more accessible.

🤝 Collaboration is key. Petra facilitates communication between creators and suppliers, allowing for smoother and more efficient product development.

🤖 AI is revolutionizing the industry. Automation can handle busy work, freeing up businesses to focus on creativity and growth.

💰 Existing businesses can benefit from Petra. Memberships provide access to cost-saving services and access to global infrastructure, optimizing operations.

🚀 Don’t be afraid to try. With the right tools and support, starting and running a business can be within reach for anyone with a dream.

0:00 - Intro

​1:28 - The journey of building Pietra and raising money.

6:02 - Digitizing factories to streamline manufacturing processes.​

10:23 - Providing TurnKey solutions for e-commerce businesses.​

16:14 - Focusing on helping more people start successful businesses.​

21:08 - Emphasizing the importance of reinventing business strategies.​

23:32 - Collaborating with partners to offer a variety of products.​

25:21 - Introducing a membership model to lower barriers for entrepreneurs.​

25:54 - Discussing the multi-year commitment and free tools for business building.​

26:30 - Introduction of design tools on the platform.​

28:05 - Mention of various niches and products on the platform.​

29:00 - Factories' ability to manufacture various products beyond clothing.​

30:10 - Encouraging creativity and unique ideas in product development.​

31:47 - Automation of tasks through AI technology.​

33:13 - Streamlining communication with factories through the platform.​

35:09 - Emphasizing the importance of creativity in business.​

37:25 - Introducing a cashback program for businesses using the platform.​

39:00 - Pietra's membership plans offer cost-saving opportunities for businesses.​

42:02 - Membership with Pietra provides cashback incentives for businesses.​

45:09 - Pietra offers tools for businesses to enhance their product lines and marketing strategies.​

48:32 - Final chew.


🏭 Pietra - A single platform that provides you the tools and resources to save your brand time and money.🔗 https://www.pietrastudio.com/

Follow us, subscribe to our newsletter, and to see our exclusive merch check out: https://chewonthis.io/

Ronak Trivedi - https://twitter.com/therealRoShow
Ron Shah - https://twitter.com/obviceo
Ash Melwani - https://twitter.com/ashvinmelwani
Chew On This - https://twitter.com/chewonthisdtc

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