Today we are taking an inside look at a Laser Coaching session with Comprehensive Copywriting Academy student, Gabe. Gabe has an upcoming informal meeting with an agency owner, and is interested to know how he can turn this into an opportunity for potential work.

In this episode of the Build Your Copywriting Business podcast, Nicki and Kate offer Gabe advice on how to approach this in-person pitch to maximize his chances of being hired.

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Mentioned on this Episode

• Ep. 15: 11 Traits of the Most Successful Copywriters

Related Links

• Ep. 133: Are You Giving Off Any of These Copywriter Red Flags?
• BONUS Laser Coaching: How to Pitch Copywriting Services to Agencies

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There’s nothing worse than scrolling online and coming across a headline that you simply have to click—only to discover you’ve been completely misled and won’t be getting the answers you wanted. As a copywriter, how do you know if you’re writing effective hooks or if your copy falls into the dreaded clickbait category?

In this episode, Nicki and Kate discuss the importance of hooks in copywriting and how to distinguish between hooks and clickbait. They provide examples of impactful hooks and caution against using clickbait techniques that disappoint readers and erode trust.

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Related Links

• What Your Headlines Are Missing
• Copywriting Q&A: When to Use Curiosity Headlines
• Ep. 27: The Most Important Piece of Email Copy

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When Tammy was burned out from teaching, she decided to give herself a little room to decide what her next career move was. Like many people making a major career shift, she fought the temptation to go back into education. But, when friends told her she could make money writing, she leaned into her copywriting career, joining the CCA and blocking out the internal voices telling her to go back to her old career.

Tammy joined the CCA in May, was pitching by August, and landed her first freelance clients by September. She started a full-time job at an ad agency starting in January 2023—but then something unexpected happened. Listen in to hear Tammy’s incredible story and her inspiring mindset tips for working through unexpected challenges.

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Mentioned on This Episode:

• Tammy’s Portfolio
• Nail Your Copywriting Interview (Parts I, II, and III)
• Land the Job by Acing These Copywriting Interview Questions

Related Links

• Is it Better to Be an On-Staff Copywriter or a Freelance Copywriter?

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One of the best parts about being in charge of your own copywriting career is that you get to choose the type of work you want to focus on.

In this laser copy coaching session, our hosts are joined by CCA Student, Kory, who has a desire to become specialized in email marketing, but is unsure how and where to start finding clients with his limited experience. Listen in to find out how opting in to an abundance of email will inspire your value-based pitches.

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Mentioned on this Episode

• Marketing School Podcast
• The Digital Marketer Podcast
• Stacked Marketer
• Hubspot Email Marketing
• The Art of Online Business Podcast

Related Links

• Ep. 84: When to Break the Copywriting Niche Rule

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When you’re building your own copywriting business, it can be hard to know how to manage your time. People often like to spend time on tasks that feel comfortable (like finding the perfect URL…), even though it’s not actually moving the needle forward in your business.

In this episode, Nicki and Kate highlight some of the common time wasters, provide insight into the activities that are almost always business builders, and remind us to continually evaluate how we are using our time.

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Related Links:

• 5 Easy Tips for Maximizing Your Time
• Amp Up Your Copywriting Productivity with Ultra Scheduling

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One of the wonders of a copywriting career is how versatile and flexible it can be. But having so many opportunities and so much freedom can feel overwhelming, especially when you don’t know which direction is best to take.

Today, Nicki and Kate answer the long standing debate once and for all: Is it better to focus on on-staff or freelance copywriting careers? The answer is not as black and white as you might think…

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Mentioned on this Episode

• Ep. 56: What is a Copywriting Test and Should You Do One?
• Ep. 49: How to Build Your Own Benefits as a Freelancer

Related Links

• Freelance Copywriter Benefits: How to Build Your Own Benefits Package
• Is it Better to Be an On-Staff Copywriter or a Freelance Copywriter?

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When transitioning to a copywriting career from a long-term position elsewhere, it can feel challenging to break away from the rigid structures you are accustomed to.

In this laser copy coaching session, our hosts are joined by CCA Student, Felicity, who has worked in health care for 20 years, and is struggling for ways to expand her creative thinking in a brand new industry. Listen in to learn how lowering the pressure on yourself and giving yourself permission to work in an entirely different way can unlock your creativity.

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Mentioned on this Episode

• Spotify Workday Lounge Playlist

Related Links

• The Copywriter’s Creativity Problem

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When you’re building your copywriting business, it can be easy to while hours away working on tasks that aren’t actually driving you any closer to your goals. Often if we are feeling a little bit of resistance about taking the next step, we default to doing the stuff that doesn’t have as much of an impact, like posting on Instagram or dare I say watching Netflix!

Once you do start taking your business seriously, even though it may feel uncomfortable at times, you will transition from having a hobby to having a business. In today’s episode, Nicki and Kate discuss how putting on your CEO hat can truly propel your business forward and at least double your income.

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Mentioned on this Episode

• CCA Core Training Module 0 Video 4 ‘Fight Resistance-and Win’ (For CCA Students)

Related Links

• Frustrated or Fearful? How New Copywriters Can Fight Resistance

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The idea of traveling the world while working is a distant dream for most people. But one of the best things about a freelance career in copywriting is that you have the flexibility to hop on a plane with your laptop whenever you want.

In this episode, we are joined by one of our star CCA students, Chris, who was determined to take advantage of the digital nomad lifestyle. Listen to Chris share his journey of building a successful business while traveling, his practical tips for managing workload, and his advice for anyone hoping to move their business toward an agency model.

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Related Links

• 7 Tips to Living the Digital Nomad Lifestyle as a Copywriter
• 6 Must-Pack Items to Write Copy Overseas
• Is it Really Possible for Copywriters to Work Entirely Remotely?
• Ep. 68: Learning to Embrace the Flexibility of Copywriting

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A creative review is essentially a meeting designed to present your work to project stakeholders, discuss it, and leave with clear next steps on refining the project to be the best possible version it can be. Sometimes it’s just you and your client. Sometimes it’s you, your design partner, a marketing manager, project manager, and others involved in the project.

You review the creative brief, so every one is on the same page and reminded of the project goals. Listen in to hear why Nicki and Kate call this task essential, and the best way to make it happen!

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