Feeling unfulfilled and burnt out from teaching, Jess Frischolz took the brave step to hand in her resignation just over a year ago. Within just one month of working as a copywriter, she was earning the same money and working fewer hours!

On this episode, Nicki and Kate speak with CCA student Jess about her inspiring transition from teaching to copywriting. Listen in to hear how she persevered through repeated rejections to land her dream job, and how she is embracing the newfound freedom in her life.

---------------

Mentioned on this Episode

• Visit Jess’s Portfolio

Related Links

• Ep. 91: Transitioning Out of Teaching to Copywriting – George’s Story
• Great Summer Job for Teachers: Copywriting
• Best Backgrounds and Degrees for Getting Into Copywriting
• How Much Experience Do You Need to Become a Copywriter?

---------------

Get Free Copywriting Training here 

The benefit to the consumer is the number one thing a copywriter has to keep in mind while writing. For some things, like artwork, it can feel a little bit less concrete.

CCA student Shelby is looking to write copy for art and creative writing clients, but is having trouble identifying what the deep benefit is. In today’s Laser Coaching session, Nicki and Kate discuss how each individual project requires a different approach to highlight its unique benefit.

--------------

Related Links

• Copywriting Q&A: The Magic Bullet for Effective Copy
• Features vs. Benefits Quiz: Test Your Copywriting Knowledge

---------------

Get Free Copywriting Training here

As much as we love building our own businesses and being in charge, it’s not always going to be smooth sailing. It’s still real life, and challenges will probably come up. When things do go wrong, the tendency is often to panic and freak out. 

In today’s episode, we are giving you a set of tools to figure out what the problems are in your business (or any area of life!) and exactly how to solve them. Worried about how many hours you’re working? Stressed about not meeting your financial goals? Tune in to hear how this problem-solving framework can get you right back on track.

---------------

Related Links

• Frustrated, Disillusioned, and/or Procrastinating? It’s Time to Fight Resistance
• Copywriting Rush Fees: When and How to Charge Them
• Ep. 17: How to Set Your Copywriting Rates
• What Are Your Copywriting Business Rules?
• Ep.134: Keep Copywriting Fun: 3 Must-Implement Business Boundaries

---------------

Get Free Copywriting Training here

As copywriters, we’re in control of the words but when it comes to the numbers, things can get a little intimidating. Like anything, numbers become less scary and hold less power over you when you face them head first—and then you can use that information to build an even more lucrative copywriting business!

Nicki and Kate are joined by Certified Public Accountant, small business advisor, and QuickBooks Top 100 ProAdvisor Crystalynn Shelton, who shares what numbers you need to know as a copywriter—and when you should start working with a pro who can do it for you.

---------------

Mentioned on this Episode

• Listen to her podcast: https://www.crystalynnshelton.com/podcasts
• Website: https://www.crystalynnshelton.com/
• Facebook: https://www.facebook.com/crystalynn.shelton.5/ 
• LinkedIn: https://www.linkedin.com/in/crystalynn-shelton-cpa-09436995/ 
• Instagram: @crystalynnshelton

Related Links

• Set Your Copywriting Business Up for Financial Success
• Opening a Business Bank Account as a Copywriter
• Accounting Tips for New Copywriters
• Ep. 112: Want to Earn Six Figures as a Copywriter? Get Your Finances in Order

---------------

Get Free Copywriting Training here 

Today we are taking an inside look at a Laser Coaching session with Comprehensive Copywriting Academy student, Gabe. Gabe has an upcoming informal meeting with an agency owner, and is interested to know how he can turn this into an opportunity for potential work.

In this episode of the Build Your Copywriting Business podcast, Nicki and Kate offer Gabe advice on how to approach this in-person pitch to maximize his chances of being hired.

---------------

Mentioned on this Episode

• Ep. 15: 11 Traits of the Most Successful Copywriters

Related Links

• Ep. 133: Are You Giving Off Any of These Copywriter Red Flags?
• BONUS Laser Coaching: How to Pitch Copywriting Services to Agencies

---------------

Get Free Copywriting Training here 

There’s nothing worse than scrolling online and coming across a headline that you simply have to click—only to discover you’ve been completely misled and won’t be getting the answers you wanted. As a copywriter, how do you know if you’re writing effective hooks or if your copy falls into the dreaded clickbait category?

In this episode, Nicki and Kate discuss the importance of hooks in copywriting and how to distinguish between hooks and clickbait. They provide examples of impactful hooks and caution against using clickbait techniques that disappoint readers and erode trust.

---------------

Related Links

• What Your Headlines Are Missing
• Copywriting Q&A: When to Use Curiosity Headlines
• Ep. 27: The Most Important Piece of Email Copy

---------------

Get Free Copywriting Training here 

When Tammy was burned out from teaching, she decided to give herself a little room to decide what her next career move was. Like many people making a major career shift, she fought the temptation to go back into education. But, when friends told her she could make money writing, she leaned into her copywriting career, joining the CCA and blocking out the internal voices telling her to go back to her old career.

Tammy joined the CCA in May, was pitching by August, and landed her first freelance clients by September. She started a full-time job at an ad agency starting in January 2023—but then something unexpected happened. Listen in to hear Tammy’s incredible story and her inspiring mindset tips for working through unexpected challenges.

-----------------

Mentioned on This Episode:

• Tammy’s Portfolio
• Nail Your Copywriting Interview (Parts I, II, and III)
• Land the Job by Acing These Copywriting Interview Questions

Related Links

• Is it Better to Be an On-Staff Copywriter or a Freelance Copywriter?

---------------

Get Free Copywriting Training here

One of the best parts about being in charge of your own copywriting career is that you get to choose the type of work you want to focus on.

In this laser copy coaching session, our hosts are joined by CCA Student, Kory, who has a desire to become specialized in email marketing, but is unsure how and where to start finding clients with his limited experience. Listen in to find out how opting in to an abundance of email will inspire your value-based pitches.

---------------

Mentioned on this Episode

• Marketing School Podcast
• The Digital Marketer Podcast
• Stacked Marketer
• Hubspot Email Marketing
• The Art of Online Business Podcast

Related Links

• Ep. 84: When to Break the Copywriting Niche Rule

---------------

Get Free Copywriting Training here 

When you’re building your own copywriting business, it can be hard to know how to manage your time. People often like to spend time on tasks that feel comfortable (like finding the perfect URL…), even though it’s not actually moving the needle forward in your business.

In this episode, Nicki and Kate highlight some of the common time wasters, provide insight into the activities that are almost always business builders, and remind us to continually evaluate how we are using our time.

---------------

Related Links:

• 5 Easy Tips for Maximizing Your Time
• Amp Up Your Copywriting Productivity with Ultra Scheduling

---------------

Get Free Copywriting Training here

One of the wonders of a copywriting career is how versatile and flexible it can be. But having so many opportunities and so much freedom can feel overwhelming, especially when you don’t know which direction is best to take.

Today, Nicki and Kate answer the long standing debate once and for all: Is it better to focus on on-staff or freelance copywriting careers? The answer is not as black and white as you might think…

--------------

Mentioned on this Episode

• Ep. 56: What is a Copywriting Test and Should You Do One?
• Ep. 49: How to Build Your Own Benefits as a Freelancer

Related Links

• Freelance Copywriter Benefits: How to Build Your Own Benefits Package
• Is it Better to Be an On-Staff Copywriter or a Freelance Copywriter?

---------------

Get Free Copywriting Training here