Turns out, just because it’s on the Internet doesn’t mean it’s true. 😉

Now, many of us know this, but it can be easy to believe things we read or see—even on an unconscious level …

… And some of those things may be getting in the way of you achieving your full copywriting success—or even preventing you from getting into copywriting in the first place! 

Raise your hand if you’ve heard any of these:

• It’s hard to find copywriting work
• Copywriters work long hours.
• You have to know someone to get hired as a copywriter.
• You have to be clever (or funny, even!) to be a copywriter.

🙋🙋‍♀️🙋‍♂️

On this episode of the Build Your Copywriting Business podcast, Nicki and Kate are busting through all-too-common copywriting myths. 

And we had so many myths to bust that this is part 1 of a 2-part series.

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Mentioned in the Episode

• Ep. 52: What to Do Before Your Copywriting Interview (Part 1 of 3)
• Ep. 53: Ace Your Copywriting Interview (Part 2 of 3)
• Ep. 54: Post-Interview Must Dos (Part 3 of 3)
• Ep. 61: Juggling Multiple Copywriting Clients

Related Links

• Ace These Copywriting Interview Questions to Land the Job
• How To Prepare for a Copywriting Interview
• Interview Tactics to Get an Copywriting Ad Agency Job
• Episode 173: How to Elevate Your Profile & Land Copywriting Clients on LinkedIn
• BONUS – Laser Coaching: How Do I Find Clients for Freelancing?
• Ep. 10: Your Ideal Clients Want You to Pitch Them

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Get Free Copywriting Training here 

“Pitching is hard.”

“I am scared to meet with clients.”

“I can’t become a copywriter.”

Do any of these sound familiar?

The patterns we create by feeding our brain certain narratives is the ultimate roadblock to our success. It becomes a self-fulfilling prophecy.

What we tell ourselves has a huge impact on what we believe—whether we notice these narratives or not.

On this episode of the Build Your Copywriting Business podcast, Nicki and Kate are digging into some of the ways they get in their own ways.

But as Nicki and Kate’s stories demonstrate, what we believe is often not only not true, but not beneficial to what we want to do and where we want to go.

As they share their stories of self sabotage, Nicki and Kate are also sharing ways you can start to notice these patterns and break the cycle.

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Related Links

• When to Be in Client-Finding Mode
• Frustrated, Disillusioned, and/or Procrastinating? It’s Time to Go to War
• [BONUS]: Finding Confidence Learning Something New
• BONUS Laser Coaching: Build Confidence & Overcome Imposter Syndrome as a Copywriter
• Episode 162: #1 Secret for Copywriting Success

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Get Free Copywriting Training here 

Does the word “sales” give you the heebie jeebies?

It did for Jared, too.

Jared was working in tech when he started a blog about customer success, software as a service, and other tech topics.

But … he was in technology. He wasn’t a writer, right? And he certainly didn’t want to sell his services. Ick.

Spoiler: he’s now partnered with the largest entrepreneurship network in Arizona.

On this episode of the Build Your Copywriting Business podcast, Jared is sharing his story from how he went from being unemployed for nine months to 

He’s also sharing his tips for working through questions like, “Are they interested in my services?” and “Am I really worth what I am trying to sell? Is my pricing right?”

The big secret? Getting curious.

Listen in to hear Jared’s tips for using curiosity as a super power.

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Related Links

• 8 Tips for Networking Success
• Use Copywriting Networking to Help Land More Clients
• 5 Keys for Getting Valuable Connections on LinkedIn
• BONUS: Build Confidence & Overcome Imposter Syndrome as a Copywriter
• BONUS – Laser Coaching: A Copywriter’s Guide to Creative Thinking

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Get Free Copywriting Training here 

Copywriting is one of the most flexible careers (You’ve probably heard us say that so many times you’re like, “Nicki and Kate, we know!.”)

Just because its flexible does not mean there aren’t certain rules, or laws if you will, that you need to follow.

Now, if you break the laws will you get a ticket? Nah. But you may see less work coming in or less repeat work.

On this episode of the Build Your Copywriting Business podcast, Nicki and Kate are digging into eight must-upload laws—starting with law #1: ABP.

Listen in to learn the eight laws and how you can make upholding them part of your routine.

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Mentioned in the Episode

• Part-Time Attorney, Part-Time Copywriter – Leslie’s Story

Related Links

• Common Copywriting Mistakes You Cannot Make
• Creative Brief: The First Step to Any Successful Copywriting Project
• How Can You Know if a Copywriting Deadline is Doable?
• The Right Way to Invoice Your Copywriting Clients
• Paying Freelance Writer Taxes in 2024
• 4 Things Most Copywriters Get Wrong on Their Portfolio Websites
• Ep. 7: Freelance Job Sites Are Bad News
• Creative Ways to Market Yourself as a Copywriter

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Get Free Copywriting Training here 

You don’t have a crystal ball to predict the *exact* copy that will resonate with your client’s audience. But, you do have a different tool that can help: A/B testing.

A/B copy tests—comparing one element of copy to the same element with different copy—helps you learn what makes your client’s audience tick. (For example, you may have two ideas for a subject line—how do you know which one is better?! Test!)

Now, as a copywriter, you don’t need to run these tests. But you can certainly recommend tests to your clients—and provide the copy for them. It’s another way to show you’re a strategic partner (and another way to potentially land some more work with your existing clients!).

Listen in to hear five email tests you can recommend to your clients. Nicki and Kate break down what these tests are, how you can pitch them to your clients (very low key!), and what you need to deliver copy-wise to thrill your clients.

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Mentioned in the Episode

• Why I Named My Company Filthy Rich Writer

Related Links

• Top 3 Biggest Email Mistakes Copywriters Make
• The Most Important Piece of Email Copy
• Why You Need to A/B Testing
• What’s a Copy Test?

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Get Free Copywriting Training here 

Freelancing or contracting: what’s the difference?

There are differences between the two and, as a copywriter, you have the flexibility to work full or part time, as well as an employee, as a freelancer, or contractor.

Most of us are familiar with what it’s like to be an employee. And because we’re familiar with it, it feels “safer.” But there’s nothing that makes being an employee safer (in fact, it’s often “safer” being a freelancer).

If you’ve been intrigued by contracting or freelancing, but don’t know where to start, this episode is for you. Nicki and Kate talk about the differences between the two, as well as the differences between these types of positions and being an employee. By the end of the episode, our hope for you is that you understand contracting and freelancing just a bit better.

Being open to contracting and freelancing can open up a world of opportunities as a copywriter. Listen now!

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Mentioned in the Episode

• Freelance Copywriter Benefits: How to Build Your Own Benefits Package
• 3 Steps to Taking a Vacation as a Freelance Copywriter
• Ep. 11: Tax and Bookkeeping Tips for Freelance Copywriters
• Why Copywriting is One of the Most Enjoyable, Flexible Careers

Related Links

• What is the Difference Between Freelance Copywriting and Contract Copywriting?
• Copywriting Contracts: Do You Need to Send Them to Clients?
• Marketing Trends for Freelancers and Contractors in 2024
• Can You Break Your Copywriting Contract Early?
• Why We Love Working as a Contract Copywriter (And You Should, Too)

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Get Free Copywriting Training here 

You wake up in the morning, excited to start the day … then remember you have to go to work. 

*Groan*

Burnout: we’ve all been there. For Leslie, it turned out she still enjoyed being an attorney—just not full time. But, like all of us, there are still bills to pay.

On this episode of the Build Your Copywriting Business podcast, Leslie is sharing how— instead of completely leaving her career as an attorney behind—she added copywriting as a source of income.

Now, Leslie is a part-time attorney and a part-time copywriter, giving her the best of both worlds (minus any of the burnout).

Whether you’re still considering to go all-in on copywriting or you’ve already committed to working as a copywriter, Leslie’s story has a ton of inspiration on how you can rethink your career to make it exactly what you want. 

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Mentioned on This Episode

• www.copy-hero.com

Related Links

• Who Are the Clients for Copywriters?
• Best Backgrounds and Degrees for Getting Into Copywriting
• Ep. 120: Most Common Copywriter Backgrounds
• Episode 189: Before Starting a Copywriting Side Hustle … Listen to This

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Get Free Copywriting Training here 

As writers our clients hire us to … well … write!

So, what happens when you know your client wants to take the copy in the wrong direction? Do you speak up? Or do you just roll with what they want?

As you’ll hear in this laser coaching session, there are a few ways to tactfully and professionally disagree with your client in a way that further positions you as a valuable copywriting partner.

Ultimately, is it their decision? Yes.

But that doesn’t mean you have to sit back and watch as (more!) bad copy gets put out in the world (especially if it’s a piece you really want in your portfolio).

Listen in to hear the tactics you need to use.

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Mentioned on This Episode

• What’s a Copy Test?
• Ep. 56: What is a Copywriting Test and Should You Do One?

Related Links

• Why You Need to A/B Testing
• The Most Important Piece of Email Copy
• Top 3 Biggest Email Mistakes Copywriters Make

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Get Free Copywriting Training here 

Having the ability work from anywhere is a HUGE benefit of being a copywriter. For many of us, that means we can visit and spend more time with loved ones.

And that’s a huge perk—we love our friends and family! It’s 100% doable to work from their homes. But working remote from family and friends’ homes is a very different experience than working from pretty much anywhere else.

If you think you’ll get the same amount of work done, or the same type of work done: surprise! That’s not realistic. Even if you tell friends and family—and they know you’re working—hiccups are inevitable.

On this episode, Nicki and Kate are getting realistic about what to expect—and what you can do—when working around friends and family. Going into this environment with this knowledge is half the battle for maximizing success and minimizing frustration.

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Mentioned on This Episode

• 6 Must-Pack Items to Write Copy Overseas

Related Links

• Is it Really Possible for Copywriters to Work Entirely Remotely?
• 7 Tips to Living the Digital Nomad Lifestyle as a Copywriter
• How Can I Work Remotely from Anywhere in the World?

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Get Free Copywriting Training here 

Are you ready to stand out in your next copywriting interview or discovery call? Whether you’re applying for an on staff position or a freelance role, the key to success lies in the right preparation.

That’s why we’re taking you back to this must-listen episode of the Build Your Copywriting Business podcast, where Nicki and Kate share their top tips on how to ace the prep for your copywriting interview. You’ll learn key steps that many copywriters overlook—steps that could be the difference between landing the job or not. Tune in now to boost your chances of securing your next copywriting gig!

(Psst: You’ll also want to check out part two to know what to do during the interview and part three to set yourself apart from the competition once the interview is over!)

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Mentioned on this Episode

• Ace Your Copywriting Interview (Part 2 of 3)
• Post-Interview Must Dos (Part 3 of 3)

Related Links

• Questions to Prepare For in a Copywriting Job Interview
• Copywriting Q&A: Super-Charged Job-Hunting Tactics
• How to Elevate Your Profile & Land Copywriting Clients on LinkedIn

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Get Free Copywriting Training here