When used correctly, storytelling is a powerful copywriting tactic. But why do I say “when used correctly?” Because sometimes copywriters and clients use storytelling in the entirely wrong way.

On this episode of the Build Your Copywriting Business podcast, Kate and I are breaking down when and how to use this tactic. Plus, we’re giving some examples of storytelling in action—including scenarios where it isn’t appropriate.

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Mentioned in the Episode

• Ep. 5: Why Choosing a Copywriting Niche is Terrible Advice

Related Links

• How Long Should It Take You to Write Copy?
• How to Write Copy that Makes Your Clients Irresistible

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🎶 What a client wants, what a client needs …

… whatever makes them happy gets you money … 🎶

I apologize if you have Christina Aguilera stuck in your head. BUT if it helps you remember the key takeaways from this episode, then you’re welcome. 😉

On this episode of the Build Your Copywriting Business podcast, Kate and I are talking about four crucial things that clients look for in a freelancer.

Doing these things is the difference between building long-term relationships with clients or having one-and-done projects with clients (and, potentially, reputation damage). 

So, make sure you’re putting your best foot forward. Listen now!

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Mentioned in the Episode

• Setting Boundaries as a Copywriter
• Ep. 5: Why Choosing a Copywriting Niche is Terrible Advice
• Creative Brief: The First Step to Any Successful Copywriting Project
• Questions You Need to Ask Your Copywriting Clients

Related Links

• Ep. 182: What’s the Best Way to Communicate with Copywriting Clients?
• Ep. 10: Your Ideal Clients Want You to Pitch Them

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“Stop calling yourself a freelancer!”

In typical Internet fashion, there’s plenty of bad information and scare-tactic hooks.

That “stop calling yourself a freelancer” is just one of the examples Kate recently saw when she was on LinkedIn.

In a video posted on the site, a marketing “expert” calls on freelance writers to stop calling themselves “freelance writers.”

Huh?

On this episode of the Build Your Copywriting Business podcast, Kate and I decided to join this conversation to add a little nuance.

The crux of the message in the video is that using the term “freelance” signals to clients that it’s lower-quality work. 

But is there any truth to this?

Listen to this episode to hear Kate and I share our take.

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Mentioned in the Episode

• The Summer Freelance Summit
• explodingtopics.com
• Ep. 7: Freelance Job Sites Are Bad News

Related Links

• Ep. 195: Freelance vs. Contract: Which is Better?
• Ep. 98: Why Freelance Copywriters Should Still Apply to Full-Time Jobs
• Freelance Copywriter Business FAQs

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Ever struggled with finding your “thing” in life? 

(But really…who hasn’t?! I know I have several times!)

That’s the place John was in before he discovered copywriting.

For years, John was a monk in Japan before returning to the US and becoming a middle school teacher. But after seven years, as many teachers can relate to, he was incredibly stressed.

The “ah-ha” moment came when John realized a book he was using with his students—Designing Your Life—was just as relevant for this stage of his life as it was for theirs. 

And, you guessed it, it led him to copywriting.

John was kind enough to join Kate and I on this episode of the Build Your Copywriting Business podcast and not only share his story, but share some fantastic tips for finding your passion—whether you are pursuing copywriting or not! 

I am SO excited for you to hear this conversation—Kate and I left this conversation feeling so inspired and we hope you do, too.

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Mentioned in the Episode

• wonderwebcreative.com
• wonderwebcopy.com
• Designing Your Life Book

Related Links

• Episode 160: How This Teacher Doubled Her Salary and Decreased Stress—Amanda’s Story
• Episode 176: How This Ex-Teacher Joined the Filthy Rich Writer Team—As a Copywriter – Rebecca’s Story
• BONUS Laser Coaching: Transitioning to Freelance
• BONUS – Laser Coaching: A Copywriter’s Guide to Creative Thinking
• Episode 189: Before Starting a Copywriting Side Hustle … Listen to This

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Get Free Copywriting Training here 

There are certain questions you're going to get asked as a copywriter, around the holidays or otherwise. Make sure you're prepared with your responses to 5 of the most common questions friends and family are sure to ask!

In episode 5 of this 5-part series, we'll give you various answers you can use to navigate the "working with family and friends" conundrum.

Whether you want to do work with relatives—but not for free!—or avoid working with them all together, you'll have exact scripts you can use to navigate this tricky question.

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Mentioned in the Episode

• 3 Ways to Deal With Friends and Family Copywriting Rates

Related Links

• Ep. 106: To Pitch or Not to Pitch Clients This Holiday Season?

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Get Free Copywriting Training here 

There are certain questions you're going to get asked as a copywriter, around the holidays or otherwise. Make sure you're prepared with your responses to 5 of the most common questions friends and family are sure to ask!

In episode 4 of this 5-part series, you'll be able to correct the narrative that AI is crushing copywriting—because despite what your nephew Tyler thinks, it's very much not. Instead, you'll be able to explain to him what AI can and can't do, including how it's a valuable tool for copywriters.

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Mentioned in the Episode

• Ep. 96: Artificial Intelligence Copywriting: Do You Need to Worry?

Related Links

• Ep. 106: To Pitch or Not to Pitch Clients This Holiday Season?

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Get Free Copywriting Training here 

There are certain questions you're going to get asked as a copywriter, around the holidays or otherwise. Make sure you're prepared with your responses to 5 of the most common questions friends and family are sure to ask!

In episode 3 of this 5-part series, we're navigating the well-meaning, but often inappropriately asked, "how much are ya even making?!" question.

Because so many other writing professions *don't* pay well, our friends and family are often worried that pursuing copywriting will put us in a similar position: struggling to pay the bills. But as you likely know, copywriters don't fall into this bucket.

Here's how to answer this question, whether you're comfortable telling your grandfather exactly what you're making, or you simply want to correct this bit of misinformation so many people have been taught to believe.

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Mentioned in the Episode

• Ep. 25: How Much Can a Copywriter Earn?

Related Links

• Ep. 106: To Pitch or Not to Pitch Clients This Holiday Season?

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Get Free Copywriting Training here 

There are certain questions you're going to get asked as a copywriter, around the holidays or otherwise. Make sure you're prepared with your responses to 5 of the most common questions friends and family are sure to ask!

In episode 2 of this 5-part series, we've got your answer for dispelling the myth that freelancing is inherently risky. It's actually much *safer* than a full-time job.

Get ready to blow your friends' and relatives' minds. 🤯

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Mentioned in the Episode

• BONUS Laser Coaching: Breaking the Feast or Famine Cycle, Nailing a Discovery Call, and Getting Replies on Pitches

Related Links

• Ep. 106: To Pitch or Not to Pitch Clients This Holiday Season?

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Get Free Copywriting Training here 

There are certain questions you're going to get asked as a copywriter, around the holidays or otherwise. Make sure you're prepared with your responses to 5 of the most common questions friends and family are sure to ask!

In episode 1 of this 5-part series, we're covering how to answer the age-old question: "what do you even do?!"

Pro tip: don't just say, "I'm a copywriter," unless you want to explain how it's not a "copyrighter." Listen now to hear what you should say instead.

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Mentioned in the Episode

• What Is Copywriting?

Related Links

• Ep. 106: To Pitch or Not to Pitch Clients This Holiday Season?

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Get Free Copywriting Training here 

The title of this podcast episode might sound dramatic, but it’s 100% true.

There are copywriting experts touting this strategy. It’s so incredibly risky and, well, Nicki and Kate don’t want this strategy to put your copywriting success at risk.

Because this strategy sounds good.

The idea is that, if you can get your copywriting portfolio to show up in search results when people Google “copywriters” or copywriting in your specific area, then clients will just come to you.

That sounds great, doesn’t it?

But here’s the thing: you can’t rely on SEO for landing clients.

On this episode of the Build Your Copywriting Business podcast, Nicki and Kate both get a little fiery. Because this strategy is truly dangerous. It’s a recipe for not hitting your copywriting goals.

Listen now to hear why this strategy is such a bust and where you should focus your time instead.

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Mentioned in the Episode

• Ep. 5: Why Choosing a Copywriting Niche is Terrible Advice
• Ep. 10: Your Ideal Clients Want You to Pitch Them

Related Links

• SEO Copywriting Guide for Search Result Ranking Success
• Ep. 93: The SEO Copywriting Myth
• SEO Copywriting & Strategy 101: How to Write SEO
• Ep. 84: When to Break the Copywriting Niche Rule

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