There are various copywriting metrics that can be partially attributed to your work. But, there are a few things you need to know about copywriting metrics and what they can and can’t tell you.

In this episode, Nicki and Kate are explaining the must-know details surrounding metrics including the factors that go into them, when you should and shouldn’t use them, and how much impact your writing actually has on the final results of a project.

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There are tons of benefits to working as an on-staff copywriter that tend to get overlooked. James is a CCA student who went from successful freelance copywriter to thriving on-staff copywriter.

James shares what he loves most about working on-staff and the ways it’s helped him grow as a writer. 

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Mentioned in This Episode

• Ep. 67: Copywriting as a Creative Outlet for an Actor – James’s Story
• James’s Portfolio
• Hubspot Copywriting Portfolio Examples
• 3 Knockout Copywriter Portfolios and Why We Love Them

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It’s time to master your money mindset so you can get absolute control over your finances! Brie Sodano joins the podcast to talk about the most common struggles around money and shares how you can overcome them. She sits down with our hosts, Nicki and Kate, to discuss how you can escape your comfort zone and develop a healthier relationship with money which will help you hit your financial goals.

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Mentioned on This Episode

• Sheep to Shark
• Follow From Sheep to Shark on Instagram
• Follow From Sheep to Shark on YouTube

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Working from home is awesome, but it can get a little dull staring at the same four walls of your home office. In this episode, Nick and Kate are sharing the best practices for taking advantage of the freedom you have to work from anywhere.

Our hosts talk about their favorite away-from-home spots to work from, necessary items for being a digital nomad, and best practices for working with clients while on the go.

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Mentioned on the Episode

• 6 Must-Pack Items to Write Copy Overseas

Related Links

• How to Become a Digital Nomad Copywriter
• Note: CCA students, you have access to Laurel Van Woerkom‘s session Life Liberation: Taking the Leap to Location Independence. You can find it on your CCA dashboard under Special Events > Summer Freelance Summit 2022.

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Kate and Nicki are speaking with CCA Student, Poorva Misra. Poorva joined the CCA in 2020 after losing her marketing job during the pandemic. She was joined shortly after by her husband and launched their agency Stratus Media.

Not only did Poorva start an agency, she also took the remote work opportunity to move all the way to Costa Rica! She shares her journey to running an agency abroad, the challenges that she’s faced and the wins that she’s had in this episode!

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Mentioned on This Episode

• Poorva’s Agency Website
• Poorva’s LinkedIn

Related Links

• Listen to more CCA Student Stories
• 7 Tips Living the Digital Nomad Lifestyle as a Copywriter
• 6 Must-Pack Items to Write Copy Overseas

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Even if you’ve decided that the freelance life is the only option for you in your career, there are still good reasons to apply for full-time jobs. And we will tell you why!

In this episode of the podcast, Nicki and Kate are diving in the why and how you should be applying to full time jobs as a copywriter. There can be a lot of benefits to applying to these listings–as long as you are doing it the correct way.

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Related Links

• What to Do Before Your Copywriting Interview (Part 1 of 3)
• Why Companies Requiring Experience for Copywriting Jobs is a Good Thing
• Super-Charged Job-Hunting Tactics
• Resume Woes
• The Best Copywriter Resumes

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Inspired by a question we get often about what copywriters actually do, Nicki and Kate are talking in this episode about what copywriters do NOT do. They walk through the other roles that you might encounter when you start out in the marketing world that you might feel like overlap with your role as a copywriter–but they actually don’t.

Some clients might expect that you have all these other skills on top of your copywriting expertise. But, savvy clients know that if they want a copy expert, they shouldn’t expect you to be handling more than just the copy. The key is to stay focused on becoming the best copywriter you can be and keep taking steps towards your goals!

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Mentioned on the Episode

• What Do Copywriters Actually Do?
• What is Copywriting?
• The SEO Copywriting Myth

Related Links

• Should I Combine Copywriting and Graphic Design Services?
• The Truth About SEO Copywriting

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Since we last talked to Kate Kosydar in 2020, her business has grown exponentially—she hit $10,000/month. But this is the best part: she did it working part-time!

Nicki and Kate caught up with Kate K to discuss what she’s learned over the past 3 years on her copywriting journey. She discusses the challenges of balancing work time and family time and how outsourcing has helped her deliver the best work for her clients while hitting her financial goals.

Mentioned on This Episode

• Listen to Kate's first BYCB podcast interview from mid-2021
• Kate K's portfolio
• Kate K's Instagram

Related Links

• How to Be a Part-Time Copywriter From Home
• What is a Creative Brief?
• The One Thing Every Successful Copywriting Project Starts With
• A Copywriter’s Digital Toolkit

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As technology advances, you may be concerned about the threat of artificial intelligence to the copywriting industry. Fear not, because AI will not be taking jobs from copywriters anytime soon!

In this episode, Nicki and Kate explain why AI can’t replace the work that copywriters do. Listen in to hear about all of the ways copywriters are irreplaceable partners to clients, even compared to artificial intelligence.

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At the beginning of 2022, CCA student and CCA student coach Stacy Corneau went full-time freelance for the first time. Six months later, and she'd already hit six figures.

Hitting a massive income goal in half the time is an incredible achievement and Stacy is digging into how she got there. In this episode, she shares how she has learned to strategically map out her business goals, gained confidence as a business owner, and her keys to always improving as a copywriter.

Mentioned on the Episode

• Stacy's Portfolio

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