Whereas copy is designed to get your audience to take action, content is designed to entertain, inspire, or educate. Of course, many copywriters also write content for their clients. 

If you're a copywriter looking to add content, or a content writer who is learning to write copy, this episode is for you. Find out why copywriting makes you a far more effective content writer, why you can charge your copywriting rates for content, and where to include content within your portfolio (especially if you don't want to be marked as a novice). 

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Mentioned in This Episode

• What’s the Difference Between Content and Copy?

Related Links

• How To Reign Supreme with Content
• Where Content Belongs on Your Copywriting Portfolio Site

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Grace Nelson, and her business partner Charlotte, have spent the last 4 years working with women globally in corporate to start and grow businesses. Their unique model, Think.Create.Initiate, provides an accelerated pathway by taking away the overwhelm of what appears with a simple Google search: "how to start an online business." This method helps business owners hit their first 1K month before going on to 10X their income using a personalized rinse and repeat system.

On this episode, Grace joins the Build Your Copywriting Business podcast to talk about this method, as well as tips and tricks for building and scaling your business while working a 9-to-5 job. (Don't miss the 23 Ways to Get Clients cheat sheet!)

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23 Ways to Get Clients Cheat Sheet: https://bit.ly/23WaysToGetMoreClients

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When Dorothy became disable by a chronic illness, she not only had to learn to manage her symptoms, but she had to leave her job. That upheaval lead her to copywriting and creating the job she needed for herself. 

When Nicki first talked with Dorothy, it was early 2020 when she was just starting to pitch. You'll hear that conversation first where she shares what led her to copywriting, how she takes action even when she doesn't feel ready, and the importance of making small, reachable goals. 

Then, you'll hear Nicki, Dorothy, and Kate in spring of 2021. Dorothy catches us up on where she is now and why all copywriters, healthy or not, really need to pay attention to their emotional, physical, and mental energy. Listen in for Dorothy's tips on how to be intentional when structuring your copywriting businesses for long-term success.

Find Dorothy on Instagram @dorothycopy and check out her portfolio at www.DorothyCopy.com

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Get Free Copywriting Training here: https://filthyrichwriter.com/free-video-training

As a copywriter, you may interact with several types of roles within organizations. Collaboration is everything when working in a creative team environment, so knowing who to ask what question is important!

Nicki and Kate break down these roles and the types of questions you may ask each role during the course of a copywriting project. Whether you are working full-time, part-time, or freelance, you’ll want to listen in so you know how to best work with everyone on your team!

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In this episode, three CCA students each sit down with Nicki and Kate to ask their most pressing questions. These 10-minute laser coaching sessions are designed to help students overcome their biggest roadblock so they can continue making progress on their goals. 

Jack asks for tips on working through mental roadblocks, Blessilda talks about some of her first pitches and discovery calls, and Chris asks for help in approaching clients to gather more information.

Even though it’s not you in the hot seat, there’s plenty you can take away and apply to your own copywriting business.

Related Links:

• How NOT to Pitch Potential Copywriting Clients
• Copywriting Q&A: What to Charge for Content Work
• Fight These 10 Fears with a Systematic Process

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"Do I need business insurance?" is a question that plagues many entrepreneurs, including copywriters. Nicki and Kate are here to dig into common insurance types and why, as a copywriter, you most likely do not need it.

Listen now to put to rest any worries you may have about needing business insurance for your copywriting business.

Note: We are not legal advisors and this does not substitute for such. If you have concerns, consult a professional.

Related Links:

• Do Copywriters Need Insurance?
• Freelance Copywriter Business FAQs
• Choosing a Business Structure as a Copywriter

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What can you do to start your day as healthy, productive, and positive as possible?

Nicki and Kate take time to discuss the importance of a strong morning routine, including creating good habits, and breaking bad ones. Drawing from personal experience, they take us through productive ways to kickstart your day and set yourself up for success, both personally and professionally.

Plus, get an inside look at what their morning routines look like!

Mentioned on this episode:

• The CEO of Spanx wakes up an hour early to drive around ‘aimlessly’ on a ‘fake commute’ because she does her best thinking in the car
• Find Your Calm (App)

Related Links:

• Freelancer Self-Care: 5 Tips for Avoiding Burnout

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Before Dori joined the Comprehensive Copywriting Academy, she had a thriving career as a travel journalist. When the coronavirus hit, she decided to pursue copywriting. On this week’s episode, we’re getting a little before/after glimpse at Dori’s career.

What you'll hear first is Nicki talking with Dori in Fall 2020 when she was just starting her copywriting career. Then, you'll hear Nicki, Kate, and Dori chatting about six months later in Spring of 2021. Find out where Dori is now, find out about some of her most interesting projects, and get tips on where to find clients.

Mentioned on this episode:

• Dori's Portfolio

Related Links:

• Content vs. Copy
• What Copywriters Charge for Content Writing

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In this episode, Nicki and Kate talk about the most important part of writing email copy: the subject line. The rest of the email does not matter if the email recipient doesn't even open it. They discuss what to include (and what not to include) in the subject line to get potential customers to interact.

Along with some actionable advice about how to use your own inbox to learn, Nicki and Kate outline the most important things to know about writing a good subject line. Whether it piques curiosity, explains potential benefits, creates a sense of urgency, or uses another tactic, a good subject line has the potential to boost a client's business exponentially.

Mentioned on this episode

• Facebook Ads Library 

Related links:

• Writing Subject Lines for Solopreneurs
• Email Snippet Tactics
• How to Maximize Email Subscriptions
• Top 3 Biggest Email Mistakes—Part 3

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Society right now is very pro-college education. There is nothing wrong with college and there are plenty of wonderful benefits it can provide for many careers. But this emphasis on higher education raises the question of “do I need a relevant degree to get started in copywriting? Do I need copywriting certification?” 

“Bachelor’s Degrees are good for Jeopardy,” but not necessary for copywriting. Copywriting does not require an advanced degree, but it does require work! Listen in to hear Nicki and Kate explain why copywriting certificates are B-S and what you do need instead of a copywriting certificate.

Related links:

• Listen: Why Every Copywriter MUST Have an Online Portfolio
• How to Know if You Have What it Takes
• Best Backgrounds for Getting Into Copywriting

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