In this episode, Nicki and Kate talk about the most important part of writing email copy: the subject line. The rest of the email does not matter if the email recipient doesn't even open it. They discuss what to include (and what not to include) in the subject line to get potential customers to interact.

Along with some actionable advice about how to use your own inbox to learn, Nicki and Kate outline the most important things to know about writing a good subject line. Whether it piques curiosity, explains potential benefits, creates a sense of urgency, or uses another tactic, a good subject line has the potential to boost a client's business exponentially.

Mentioned on this episode

• Facebook Ads Library 

Related links:

• Writing Subject Lines for Solopreneurs
• Email Snippet Tactics
• How to Maximize Email Subscriptions
• Top 3 Biggest Email Mistakes—Part 3

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Society right now is very pro-college education. There is nothing wrong with college and there are plenty of wonderful benefits it can provide for many careers. But this emphasis on higher education raises the question of “do I need a relevant degree to get started in copywriting? Do I need copywriting certification?” 

“Bachelor’s Degrees are good for Jeopardy,” but not necessary for copywriting. Copywriting does not require an advanced degree, but it does require work! Listen in to hear Nicki and Kate explain why copywriting certificates are B-S and what you do need instead of a copywriting certificate.

Related links:

• Listen: Why Every Copywriter MUST Have an Online Portfolio
• How to Know if You Have What it Takes
• Best Backgrounds for Getting Into Copywriting

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How much can a copywriter really earn? Nicki and Kate are asked this question all. the. time. "Writing jobs don't pay well" is something probably everyone has heard whether they have been interested in the field or not. Nicki and Kate break down the myths about writing careers when it comes to freelance copywriting and with a little quick math show that it is far from impossible, if you are willing to put in the work.

In this episode, Nicki and Kate explain the ins and outs of copywriting income both freelance and on-staff and they go into detail about defining your goals to really command control of your income.

Related links:

• How Soon Will I Make Money as a Copywriter?
• Should a Money Mindset Matter to Copywriters?
• For Love or Money
• The Subtle Shift That Will Double Your Copywriting Business Income

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In this episode, three CCA students each sit down with Nicki and Kate to ask their most pressing questions. These 10-minute laser coaching sessions are designed to help students overcome their biggest roadblock so they can continue making progress on their goals.

Cleo asks for feedback on some of her pitch emails. Angela asks for some feedback on product descriptions for a super cool client that wants to broaden his audience internationally. Jennifer asks for help battling some resistance in writing her about me page, and everybody needs a hype-woman now and then!

Even though it’s not you in the hot seat, there’s plenty you can take away and apply to your own copywriting business!

Related links:

• How NOT to Pitch Potential Copywriting Clients
• A Powerful Self-Inventory for Freelance Business Success
• How Do You Build Your Portfolio?
• The Key to Writing Irresistible Product Descriptions

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What happens when a pandemic hits and you're furloughed from your job? For Stuart Tarn it meant taking advantage of some additional time and learning an entirely new skill. Stuart has been in his current job in the airline industry for nearly 17 years. He shares why he pursued copywriting, the ways his past experiences help his copywriting, and some of the mindset shifts he's had to make from full-time employee to freelancer.

Stuart, Nicki, and Kate also dig into why people think freelancing is risky, why transferable skills are so important for any career, and the importance of sending follow up emails to clients you pitch.

Mentioned in this Episode:

• Stuart's Portfolio

Related links:

• Career Security Comes When You Take Control
• The New Truth of Today's Working World
• Listen: The Illusion of Safety: Freelance vs. Full-Time Copywriting

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Deciding to go freelance instead of working a traditional 9–5 can be incredibly anxiety inducing. In this episode, Nicki and Kate discuss how job safety is an illusion and the only way to truly be “safe” is to be in control of your career yourself. Freelancing allows for control over practically every aspect of your livelihood. 

Listen to this episode to hear some hard truths about job safety and learn how being a freelancer can give you the freedom to live your life the way you want to.

Related Links:

• Listen: Why Freelancing in a Recession is Wildly Effective
• The New Truth of Today's Working World
• How to Avoid a Work Dry Spell
• Is It Better to Be an On-Staff Copywriter or a Freelance Copywriter?

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Sitting down and knocking out a portfolio site can be a daunting task, but completing it will inevitably move your business forward.

In this episode Nicki and Kate discuss why it is imperative for every copywriter to have their own online portfolio. From what most copywriting portfolios are missing to what copywriters should keep off their portfolios, they provide actionable tips on how to make your portfolio stand out.

Related Links:

• 4 Things Most Copywriters Get Wrong on Their Portfolio Websites
• How to Put Together a Copywriting Portfolio
• 7 Signs You Need to Upgrade Your Portfolio Site
• How to Instantly Improve Your Portfolio Site

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In this episode, three CCA students each sit down with Nicki and Kate to ask their most pressing questions. These 10-minute laser coaching sessions are designed to help students overcome their biggest roadblock so they can continue making progress on their goals. 

Terry asks for feedback on one of his pitch emails and his follow-up email. Jessica, who just moved, asks about finding focus and pitching companies in her area even though she is brand-new to town. Amy asks about finding fresh ideas to pitch clients and what advice Nicki and Kate would have given to themselves as brand-new copywriters, among other questions.

Even though it’s not you in the hot seat, there’s plenty you can takeaway and apply to your own copywriting business!

Related links: 

• Listen: Your Ideal Clients Want You to Pitch Them
• Define Your Own Copywriting Success
• When You Need to Get Down to Work: The 5 Second Rule
• Freelancer Self-Care: 5 Tips for Avoiding Burnout

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We talk so much in the Comprehensive Copywriting Academy, and as copywriters in general, about what it's like to collaborate with a designer, when to collaborate with a designer, and

how to collaborate with a designer. But while we can answer these questions all day long, it's even more helpful to hear it from a designer.

Nicki and Kate sat down with Yoav Broum to talk about what it's like to collaborate with a copywriter from the designer's perspective. He shares how he got into design, as well as tips for how copywriters and designers can work together to achieve the best possible solution.

Mentioned on This Episode

• Yoav's portfolio

Related Links

• How to Work with a Designer
• Big Problems with Design Partners
• 5 Things Designers Wish You Knew

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Adele joined the CCA in July 2020 when she decided to make a career change after burning out in the public sector. Nicki originally talked with Adele in the Fall of 2020 to hear about her journey to copywriting.

But, like many CCA students, work started to snowball fast. Adele landed a full-time contract covering a maternity leave in addition to taking on freelance work on the side. So, Nicki and Kate caught up with Adele again in early 2021 to talk about how things are going. You'll also hear from Adele's partner, Jake, who shared what it's like being on the other side of the copywriting journey, supporting someone you love during a major career change.

Mentioned on this Episode:

• Adele's Portfolio

Related Links:

• The First Step in Changing Your Career
• 3 Steps to a Career Change
• The Big Secret About Changing Careers

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