Spec ads are one of the most important tools copywriters have to show their abilities to potential clients. Not only do spec ads show that you can write great copy and how you strategize your work, but it also shows you are connected and can collaborate with talented designers who make your copy pop. You read that right, the number one mistake copywriters make is not working with a designer for the spec ads.

In this episode, Nicki and Kate explain the ins and outs of working with a designer for spec ads. If you've been wondering how to find a designer or figuring out the best way to make it a mutually beneficial relationship, you'll want to listen to this.

Related Links

• The Number One Spec Ad Mistake
• Importance of Spec Ads in Your Portfolio
• What to Look for in a Spec Ad Designer
• Why Copywriters Absolutely Must Have a Network of Designers

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You might be thinking, “Land clients without experience? You are crazy!” But there is a valuable tool to show your potential clients what you can do, even if you have never had a paying client before: spec ads.

In this episode, Nicki and Kate discuss the in’s and out’s of spec ads, including their many benefits and some common misconceptions. Landing clients without experience is not an impossible task, especially when you are using spec ads to your advantage!

Related Links

• How Do You Land Your First Copywriting Clients Without Experience or Samples?
• How Do You Get Your First Clients?
• The Simplest Way to Start Finding Clients

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Everybody hates pricing their services. That's because there is no exact science for pricing your services. There's no perfect formula that is going to work every time and be exactly right. It's as much art as science.

Nicki and Kate dig into why online calculators are wildly inaccurate (one told Kate, based on her experience, to charge $13,800 for a homepage). Instead of relying on faulty math, they share the types of questions you need to ask clients before pricing your services, plus other factors you need to consider, such as experience, location, rush time, meetings, and more.

Related Links

• Why Most Advice About How to Price Your Services is Dead Wrong for You
• Copywriting Is Only 1/3 Writing—Here’s Why That Affects How You Charge
• What Copywriters Charge for Content Writing
• When and How to Raise Your Copywriting Rates

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We hate to be the bearers of bad news, but if confidence is not an issue for you now, it will at some point in your life. We all face situations that challenge or even shake our confidence, whether it’s in the form of self-doubt or fear. Now here’s the good news: there are ways to overcome it.

On this episode, Nicki and Kate sat down with Sheri' DuMond, who has mentored business and sales leaders for more than 20 years. She is the creator of Confident Warriors and the Confidence Success Circle.

Inspired by their conversation with Sheri, Nicki and Kate share additional tips for taking action in the moments you feel frozen and stuck.

Mentioned on this Episode

• Confident Warriors
• Quantum Leap Discovery Sessions

Related Links

• Imposter Syndrome: What It Is and How to Keep it From Derailing Your Copywriting Career
• How Do You Find the Confidence to Get Started?
• What to Do When Your Confidence Flags
• One Question That Can Literally Change Your Life

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Karisa started her copywriting career the way many of our students do: while working another full-time job. She started pitching just a few months after joining the CCA during Pitch-a-Palooza, an annual student-only event designed to get everyone writing and sending their first pitches. Karisa received a response to one of those first pitches, officially launching her freelancing career. But it wasn't long before she found, applied for, and landed a full-time copywriting job.

This episode was recorded in two parts, the first back in early 2020, and the second in early 2021 so we could catch up with Karisa and see how her career evolved from freelance copywriter to full-time remote copywriter working with an organization she loves.

Mentioned on this Episode

• Karisa’s Portfolio

Related Links

• Which Work From Home Writing Jobs Are Real?
• How Do I Know If I’m Ready to Pitch Copywriting Clients?

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Before you make a decision about choosing or changing a career, you want to have some indication that you’ll actually be successful at it, right? While great copywriters can come from any gender, race, age, and more, there are a number of traits that the most successful copywriters share.

In this episode, Nicki and Kate go through their list of top traits that have helped them, and thousands of other copywriters, build successful copywriting careers.

Related Links

• The Top Trait for Building a Successful Business
• 6 Habits of Highly Successful Copywriters
• Do You Have What It Takes to Become a Copywriter?

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As a brand new copywriter venturing out into a new career, it's understandable that you might be curious as to when you might be able to make money. While you might not love our answer, we are excited to share it with you because it's a simple one: how soon you make money is up to you.

Nick and Kate discuss where you can start, what factors contribute to how fast someone can start earning money, and what you should do to ensure you can meet your goals.

Related Links

• How Soon Can You Make Money?
• How Much Do Copywriters Make?

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You’ve probably heard us say before that there is so much more work that requires good, skilled copywriters than there are good, skilled copywriters to take on all that work. It's never been more true. And no matter how long we have this company, and no matter how many copywriters we train, that will remain true.

Why? Because there are SO MANY companies and organizations out there. And copy is essential to ALL companies and organizations.

Nicki and Kate break down the numbers on today's episode to demonstrate the simple fact that it is basically near impossible for there to ever be too many copywriters.

Related Links

• The Very Common Assumptions That Will Cut Your Copywriting Business in Half
• Will the Market Be Flooded with Copywriters?
• Our 2020 Roundup of Books Copywriters Will Enjoy

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Alicia Castro is a full-time SEO analyst by day and a self-describe word-wielding warrior by night. She got into the marketing world by accident when she took her SEO role and decided to pursue copywriting as a side business.

Through her company, Glorious Copy Co, she writes compelling copy for purpose-driven and time-strapped female entrepreneurs who want to skyrocket their sales, engage communities, and take back their time.

On this episode, Alicia shares her creative process, what motivates her, and her advice for others getting started in copywriting. You can check out her work at gloriouscopy.co/

Related Links

• How to Be a Part-Time Copywriter
• Can Copywriting Be a Side Hustle?

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As a freelancer, once you have money coming in from several clients, things can get a little chaotic, to say the least. With multiple clients, multiple projects, and multiple invoices in various states of payment, how do you track your freelance income and keep it all straight?

Nicki and Kate sat down with Rachel LaMantia, owner of Masterpiece Bookkeeping to get answers to some of the most frequently asked questions related to freelance bookkeeping and taxes. Rachel is a pro at taking the stress, hassle, and guesswork out of bookkeeping for her clients. And on this episode, she shares her surprisingly simple tips for keeping your business finances organized, as well as when you may want to consider hiring a bookkeeper.

Mentioned on the Episode

• Tax Preparation Myths

Related Links

• How to Avoid a Major Tax Slap
• Tax Tips for Freelancers
• The Best (and Cheapest) Way to Track Freelance Income
• Tax Deductions for Copywriters

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