The first time Nicki made six figures as a copywriter was in 2008…right in the middle of the Great Recession…right after she left her full-time job to go freelance. Why was she able to do so well then, and why are copywriters doing alright now, even though many companies are being forced to lay off staff left and right? Here’s the key: companies still need copywriters because copy drives business.

Nicki and Kate break down why copywriters are well positioned to weather a recession and how the actions that you take as a freelancer can benefit you when the economy inevitably takes another downturn.

Related Links

• Should Copywriters Be Concerned About a Recession?
• Recessions Are Huge Opportunities for Copywriters. Here’s Why:

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Today we are turning the tables as Kate interviews Nicki for a special episode of the Build Your Copywriting Business Podcast.

Nicki has over 15 years of experience working for and with clients including TripAdvisor, Marshalls, Hasbro, Keurig, adidas, and, yes, even Harlequin Romance novels. She's worked for agencies, in-house and as a freelancer, plus she knows first-hand how to build a copywriting business and make six-figures as a copywriter.

In this episode, Nicki dives right in to how she got her start in copywriting, the major piece of advice she would have given her younger self, and why she started Filthy Rich Writer and the Comprehensive Copywriting Academy.

Related Links

• About Filthy Rich Writer
• About Nicki Krawczyk

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Freelance job bidding sites like Upwork and Fiverr may seem like a great, easy way to get into copywriting. But, as you’ll hear in this episode, they’re actually a surefire way to undersell your services (not to mention waste your valuable time that you could be using to pitch clients directly)!

Nicki and Kate tackle the pitfalls of freelance work sites, why they’re not the best way to find clients, and what you can do to find clients who will pay your full rates and see you as a strategic partner versus someone who fills work orders.

Related Links

• The Real Math on Job-Bidding Site “Success”
• Why Work Bidding Sites Are Bad News
• Copywriting Job Sites Will Cost You BIG Time
• 4 Pieces of Terrible Advice New Copywriters Get All the Time

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“Ooo, copywriting is really hard to get into.” That’s one of the most popular things for people to say when they hear you’re interested in becoming a copywriter. But why? And what is that based on?

It's not hard to get into copywriting if you have the proper training and have a proven process for finding clients. Today, we are taking on the naysayers and teaching you how to stay focused and achieve your goal of becoming a copywriter.

Related Links

• Why People Tell You “Copywriting is Hard to Get Into”
• Break Into Copywriting!

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"The riches are in the niches." Many so-called copywriting gurus will tell you that the path to success is to proclaim a niche right away. But just because something rhymes doesn't make it great advice. In fact, choosing a niche when you’re just getting started is not a magic bullet for success at all. And it could be deeply, deeply detrimental to your career.

In this episode, Nicki and Kate unpack why you may want to think twice about jumping too quickly into a niche.

Related Links

• The Niche Trap
• When to Break the Copywriting Niche Rule

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Kate Sitarz is a copywriter with 10+ years of experience delivering high-performing copy for clients including Microsoft, Zipcar, TripAdvisor, Babson College, Continental Airlines, and many more. She's also the head coach for Filthy Rich Writer's signature course, the Comprehensive Copywriting Academy.

On this episode, Nicki interviews Kate so you can get to know our co-host a bit more!

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Many people outside of the writing industry don’t understand the difference between content writing and copywriting. But if you're a copywriter, it's crucial to know what writing falls into one category or the other so you can show the right samples to your prospective employer.

In this episode, Nicki and Kate discuss copy versus content, why it's important to distinguish the two, and exactly why copywriting pays more.

Related Links

• What’s the Difference Between Content and Copy?
• Why You Need to Separate Copy and Content on Your Site
• What Copywriters Charge for Content Writing

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As a company that teaches people how to write copy and how to build their copywriting careers and businesses, Filthy Rich Writer could have been called something more straightforward like "New Copywriters Training." But Nicki decided not to play it safe. Today's episode is a short one where Nicki will tell you what being "filthy rich" means to her and why she doesn't care that some people hate (truly hate) the name.

Related Links

Why I Called My Company Filthy Rich Writer

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The MOST exciting thing about copywriting in 2025?

All the opportunities.

Think about it: the 21st century alone has already brought so many new opportunities for copywriters:

• The Internet—all of the Internet!!!—was largely just becoming mainstream at the start of the century. (For context, Amazon was started in 1995.)
• Meta, still known as Facebook, didn't even get founded until 2004.
• TikTok was founded in 2016.

All of this brought new mediums where copywriters are needed:

• Online product descriptions
• Banner ads
• Email
• Webpages 
• Social media ads

Not to mention there's still a ton of print, out of home, radio, and other mediums that need copywriters ... (CCA students, do NOT overlook these opportunities—so much of copywriting is still for offline mediums!)

So, as I write this in 2025, I couldn't be more excited for all the opportunities yet to come! Yes, even with AI.

AI is just another tool in the copywriter's toolkit. And, as copywriting has proven time and time again—through major cultural transitions and eras—it's absolutely needed.

Which, I don't know about you, but that level of staying power—and the continued need for trained copywriters over the centuries—is pretty darn exciting.

Kate and I *finally* recorded an update to answer the "what is copywriting" question for 2025.

And, spoiler, you'll notice that even though the world is changing (as it always does!), there are still some copywriting principles that just stand the test of time.

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Related Links

• What is Copywriting?
• Why Should I Become a Copywriter?
• What Does a Copywriter Actually Do?

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