Builder Funnel Radio

Spencer announces that Building a Family Business will return on January 15, and shares some of the interesting stats from Builder Funnel Radio in 2020.

The reality of life is that the people you meet are strangers. In a very quick time frame - some research suggests as short as 7 seconds - people will make a decision as to whether or not they like that person, and if they don’t like you - they won’t do business with you. You don’t need to be best friends with your clients, but they need to like you on a deep primordial level.

Armed with this knowledge, Episode Three will dive into how we make a great first impression, how we guide prospects through the journey. We’ll take the insights from Episode’s Two’s discussion of the psychology at play to our benefit to control the emotional process of talking to strangers.

Key Points:

--Preparation is the key to predicting your results

--How to use the mirror

--It’s all about striving for simplicity

--The things you aren’t paying attention to that you should be

--Recognizing where the prospect is in their buying journey (You can’t sell to everyone!)

--Observe, sense, adjust: The role of emotional intelligence in that initial touch point and beyond

--The role of emotional intelligence in the sales process (observe, sense, adjust)

--Your role is to control their emotional journey in the sales and construction processes

In this episode, Laura DiBenedetto talks about her early retirement, what that looked like, and why it isn't always what it's cracked up to be. Find out how Laura views happiness and what her six habits are for success and happiness. 

https://info.builderfunnel.com/builder-funnel-radio/business-growth-early-retirement-and-habit-building

In this episode, Wes & Brooks Powell discuss the importance of goal setting to make sales or operations hiring decisions, as well as their overall takeaways from 2020.

https://info.builderfunnel.com/builder-funnel-radio/operations-sales-hire

In Episode two we start at the beginning in understanding how the decision-making process happens for us. Your clients are just like you, and often the way they buy mirrors how you do. We just don’t often look at it this way.

Key Points:

--The different parts of the brain that are involved

--The things that influence a prospects mindset (Mass media, Relatives & self-proclaimed experts)

--Runaway train and the sense of control (Free falling in a dream)

--People want to be on a team of winners, they want to feel like they got a better deal than the next person, and that they avoided defeat

--The magic blue pill of experience

In another episode of Expert Interviews & Growth Series, Spencer discusses what you need to focus on to take your business to the next level. From Google Ads to premium content, listen to how you can continue growing your business by doing the little things behind the scenes so you can cut down on things such as Cost Per Lead.

https://info.builderfunnel.com/builder-funnel-radio/how-to-double-your-remodeling-business-in-2-years

In this episode, Spencer reflects on the key takeaways from this years Building a Family Business Podcast episodes, defining what they are, and emphasizing their importance to family businesses.

https://info.builderfunnel.com/builder-funnel-radio/2020takeaways

It’s all about them, not you.  This is a core aspect of the relational selling process and we’ll start the conversation here after we dig into Bryan’s bio and history in the business.  He’s been in every end of this business, and as you’ll see throughout this series, is completely relatable to the challenges you face daily.

This is the key ingredient not many are talking about, or doing in their business marketing and sales processes.  Ask yourself “what’s my prospects favorite topic?”.  It’s themselves.  If you focus on how great you are, you are boring your prospects and they won’t feel heard and won’t be attracted to your brand.

Key Points:

--Storybranding

--Grabbing someones attention

--Getting out of the way of your success

--Practice, practice, practice

--Commitment to making improvements

In this episode, Stephen King and Spencer Powell discuss profitability and what you should be thinking about when trying make a profit. Stephen also talks about the importance of turnover, pricing, cash flow, and much more!

https://info.builderfunnel.com/builder-funnel-radio/make-more-money-in-your-construction-business

In this episode, Wes & Brooks Powell emphasize the importance of core values, how they can be utilized for company success, and the major commitment behind keeping these values ingrained in your business.

https://info.builderfunnel.com/builder-funnel-radio/mission-statement-core-values?hs_preview=LvfhtBEJ-38636879955