On this episode Fredo Rivera joins Shane and Sean Z to talk about how he has built a monster brand by being authentic. Fredo discusses how his ATMs drive his business growth, how he chooses to have a good attitude, and how being consistent is the ultimate brand amplifier.   

3:15 Intro to Fredo

6:00 Enjoying what you do.

7:35 Looking back

9:30 Where should you focus your efforts

13:42 Replace vs supplement

16:10 Building a solid brand

20:16 Fredo’s ATMs

24:15 Being passionate 

Takeaways:

You have to find joy in what you do and find what is going to drive you forward. 

Being service focused over being focused on the transaction is where the gold is. 

Bombbomb is easy technology to use and allow you to do one to many.

Video, video, video. Enough said. 

You have to choose to have a positive outlook. 

It is a people business, so make sure you are talking to people and having conversations.

Staying consistent is the ultimate brand amplifier. 

There is a tribe out there, you just need to find it. 

Quotes:

“If you are not passionate about what you do and where you do it, you are doing the wrong thing in the wrong place.”

“If I could go back, I would double down on my level of service towards people.” 

“You got to have as many touches with people as possible every single day.”

“My business has been affected too, but I choose to have a good attitude.”

“You can have a great relationship and still not get the business if you don’t ask for it.”

“I put out content that I think will resonate with people.”

“I have to get my mind right, so I can get my grind right.”

Show Links: 

Strategy Call: www.NLStrategyCall.com  

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