What’s the best way to ensure a brand has a long-lasting effect on consumers? Cheryl Mills Knight, SVP of Brand & Culture at Kendra Scott, shares that she values empowering customers as well as connecting with employees to produce a culture that brings joy to all aspects of commerce. Tune in to hear more about why ensuring employees and customers feel valued can have a ripple effect for a business. 

Tune in to learn:

• About the power of “Yes, and…” (15:40)
• How to treat each customer like family (22:44)
• Why philanthropy is vital to success (32:03)
• About doubling down on the customer experience (45:19)

Mentions:

• Nordstrom 
• Neiman Marcus Apparel 
• Disney 
• Oscar de la Renta Apparel 
• Shark Tank Kendra Scott 

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