We hear so much about branding and building brands, but often only in vague terms. How are the two different? Which should you be focusing on to get your business to the next level? On this episode, Josh Pitts and Jason Frazier of Shred Media share how to build a brand effectively.

Don’t create a front or a persona. Just be you, and you’ll attract who you want to attract. -Jason Frazier

 

Three Things We Learned From This Episode

• Separate ‘branding’ from your brand (09:43- 11:50)
  A big mistake many make is thinking that branding is the same thing as building a brand. In reality, building your brand refers more to the relationships you build with consumers and what you stand for. While ‘branding’ is often an expensive process, building a brand doesn’t need to be- in fact, spending just 2 dollars a day on video Facebook ads does a lot for your business.
  
  
• Share your passions and be authentic(15:23- 16:32)
  Think about the things you enjoy and that matter to you, personally. Then, use those to brand yourself. You can only be authentic if you’re creating content about things you genuinely like and care about- and authenticity is key when you’re trying to attract an audience.
  
  
• Social media marketing is a long-term investment (25:52- 28:01)
  Social media is often celebrated for being instant. However, to see lasting success you need to be approaching it as a long-term strategy. You also need to be investing in it financially- it doesn’t need to be a large amount but you will need a marketing budget. If that’s not something you can afford right now, you may not be ready to be building a brand in the first place.

The business owner’s vocabulary is filled to the brim with clichés and overused terms. However, the reason they’re popular is because they’re important. Never underestimate the importance of authenticity when building your brand. Invest in sharing your passions with your audience, and concentrate on carving out a niche that will ultimately generate more business for you. Building a brand doesn’t need to be expensive- but it does deserve investment.

 

Guest Bio-

Josh Pitts is the Founder of SHRED Media. Josh has seen amazing success after building his brand through online platforms. He’s adamant that to see great results, you need to be authentic and carve a niche for yourself.

Jason Frazier is the Director of Business Development and Strategy at SHRED Media. He’s also a national speaker and podcaster amongst other roles in the mortgage and real estate marketing industry.

You can find out more about SHRED Media at https://www.linkedin.com/company/shredmedia/about/