Pelvic PT Rising

Building a Business That Stands for Something: An Interview with Joy Noble


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What if the biggest key to business success isn't strategy... but confidence?

In this episode, we bring on Joy Noble, founder of Pelvic Pride, to talk about building a business with purpose, creating an incredible team culture, and having the courage to do things differently.

A coach in our Rising Mentorship Program, Joy shares the journey from opening her practice just before the pandemic to growing into two locations, expanding her team, and creating one of the most recognizable brands in pelvic health.

We discuss:

✅ Why community is one of the greatest competitive advantages you can have
 ✅ The courage it took to rebrand to Pelvic Pride
 ✅ Building a practice around your values instead of trying to please everyone
 ✅ Growing from an anxious decision-maker into a confident leader
 ✅ The importance of mentorship, team culture, and saying "no"
 ✅ Joy's newest project supporting the mental health of pelvic therapists

One of our favorite takeaways:

Confidence isn't something you're born with. It's something you build by doing hard things.

About Joy Noble

Joy Noble is the founder of Pelvic Pride, a pelvic health practice dedicated to creating an inclusive, affirming environment where every patient feels seen, heard, and cared for. In addition to leading a rapidly growing multi-clinician practice, Joy is passionate about supporting the wellbeing of pelvic health providers through her newest initiative, The Reset Room.

🌐 www.pelvicpride.com

📸 Instagram: @pelvicpride

Business Accelerator

If you're building a pelvic rehab practice and want support from a community of business owners who understand exactly what you're going through, we'd love to have you join us in a future Accelerator cohort.

Learn more at:

👉 www.pelvicptrising.com/accelerator

About Nicole & Jesse Cozean

Pelvic health is hard. We want everyone in this field to have a joyful, impactful career. And for business owners to build something that truly works for them.

🎙️ Rising Podcast – Leading pelvic health podcast with 1M+ downloads
 👤 Founder – PelvicSanity clinic in Southern California
 🎙️ Co-creator – PelviCon, the first-ever pelvic rehab conference
 📚 Author – The IC Solution, helping 20,000+ patients worldwide
 🎓 Clinical Educator – Trained 3,000+ pelvic PTs & OTs globally
 💼 Business Coach – Guided 900+ pelvic rehab businesses to grow, thrive and enjoy their business

Get in Touch!

Learn more at www.pelvicptrising.com, follow Nicole @nicolecozeandpt (www.instagram.com/nicolecozeandpt) or reach out via email ([email protected]).

Check out our Clinical Courses, Business Resources and learn more about us at Pelvic PT Rising...Let's Continue to Rise!

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Pelvic PT RisingBy Nicole Cozean, PT, DPT, WCS & Jesse Cozean

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