Being good isn’t enough anymore.  So, what can you do to stand out in your career or in your business?  Jeffrey Shaw has run a wildly successful photography business for over 30 years.  He’s a coach and he’s also the host of the Creative Warriors podcast.  He believes the key to standing out is knowing what makes you tick - it’s way more than just your “why”.  It’s why you get up in the morning.  It’s what excites you on the deepest level.