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In episode 234, Coffey talks with Lana Eyzips about building data-informed, strategic HR functions. 

They discuss why HR is often excluded from strategic planning; shifting HR from reactive firefighter to proactive advisor; building credibility through relationships rather than titles; translating people data into business and revenue impact; onboarding priorities for new HR leaders; compliance as a driver of culture and ethics; balancing HR’s role with leaders and employees; using data to influence executive decisions; the Light Bulb Method for strategic HR problem-solving; DEI framed through business outcomes; psychological safety and trust in organizations; and the future of HR with AI governance and automation. 

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If you are an HRCI or SHRM-certified professional, this episode of Good Morning, HR has been pre-approved for half a recertification credit. To obtain the recertification information for this episode, visit https://goodmorninghr.com.  

About our Guest: 

Lana Eyzips, M.A., PHR is a senior HR leader and business psychology consultant with over 17 years of HR experience helping organizations turn people challenges into strategic growth. She’s the creator of The Lightbulb Method™, a practical framework that connects people, data, and culture to drive results leaders can actually see.  

With a master’s in Industrial and Organizational Psychology and deep experience across industries, from healthcare and credit unions to manufacturing and nonprofits, Lana brings a rare blend of compliance expertise, behavioral insight, and cross-cultural perspective. Her work focuses on helping leaders build credibility, navigate change, and create cultures rooted in trust, accountability, and clarity. 

Lana Eyzips can be reached at  

https://lanaeyzips.carrd.co/ 

https://www.linkedin.com/in/eyzipslana/  

About Mike Coffey: 

Mike Coffey is an entrepreneur, licensed private investigator, consultant, and registered yoga teacher. 

In 1999, he founded Imperative, a background investigations and due diligence firm helping risk-averse clients make better decisions about the people they involve in their business.  

Imperative delivers in-depth employment background investigations, know-your-customer and anti-money laundering compliance, and due diligence investigations to more than 300 risk-averse corporate clients across the US, and, through its PFC Caregiver & Household Screening brand, many more private estates, family offices, and personal service agencies. 

Mike was recognized as an Entrepreneur of Excellence by FW, Inc. and has twice been named the North Texas HR Professional of the Year.  

Mike serves as a board member of a number of organizations, including the Texas SHRM, the state HR association, where he serves Texas’ 30 SHRM chapters as State Director-Elect; Workforce Solutions for Tarrant County, where he is chair of the Workforce Readiness Committee; the Texas Association of Business, Texas’ state chamber; and the Fort Worth Chamber of Commerce, where he is chair of the Talent Committee. 

Mike is a certified Senior Professional in Human Resources (SPHR) through the HR Certification Institute and a SHRM Senior Certified Professional (SHRM-SCP). He is also a Yoga Alliance registered yoga teacher (RYT-200). 

Mike and his very patient wife of 29 years are empty nesters in Fort Worth, where he teaches yoga several times each week.  

Learning Objectives: 

Explain why credibility is the foundation for HR’s strategic influence 

Apply practical methods for building trust with executives and frontline leaders 

Use data, culture awareness, and psychology to frame people issues as business risks and opportunities