Nick talks with Kevin Urrutia, successful entrepreneur, author and expert in growing and scaling online businesses.

They discuss why the combination of marketing combined with technology and data is hugely effective in growing and scaling a business and how artificial technology and automation can help to achieve the best results.

Find out now if you’re building a high-value, exitable business (even if you have no immediate plans to sell it). You’ll get an instant PDF report with powerful insights specifically tailored to your business in just 4 minutes.

https://highvalueexit.scoreapp.com/

KEY TAKEAWAYS

• Resilience is an important element for any entrepreneur
• Marketing combined with software to generate leads is incredibly effective
• Your data is there and a huge amount of data out there is being used, the question is who owns the data?
• There is a difference between organic and paid marketing
• Paid marketing is becoming much more sophisticated with geo-targeting
• Founder focus always needs to shift from organic to paid  marketing because that’s the only way to grow
• With paid marketing, you can target the people you can serve and not waste money on those who aren’t potential customers for you
• The tools on social media platforms can really help you to have the data you need
• Automation and artificial intelligence  can help but it needs to be in combination with a human
• To begin automating in a business look at the core tasks you and your staff do every day and then break it down and use Zapier, which is a recipe book for the automation of tasks
• It’s about taking the core tasks and looking for an automated process that can fulfil these tasks
• Every business needs a CRM so that you can track your customers and how they come to you
• There is now a creative focus on marketing and you need to build the creative process from  inside your business to support your brand

BEST MOMENTS

‘There are a lot of people out there following concept marketing and personal branding but the real differentiator going forward is paid as it becomes more sophisticated’

‘Having data means you have an insight into your business’

‘Automation should be there to help you with the user experience’

VALUABLE RESOURCES

Scale Up Your Business – scaleup.vip/podcast

Join the free Scale Up Your Business community: scaleup.vip/community

Take the Predictable Growth Assessment™, to measure your current business performance and show you where to focus next to get to where you want to be: https://scaleup.vip/PredictableGrowthAssessment

Digital Marketing Made Easy - Kevin Urrutia & Wilson Lin

Voy Media

ABOUT THE HOST

Nick Bradley is a renowned entrepreneur, investor, speaker, and business growth expert.

His background is growing and scaling Venture Capital and Private Equity backed businesses globally.

Over the last decade, he has completed 117 acquisitions and 25 business exits with a combined valuation of over $5bn dollars.His mission is to help business founders build valuable businesses and create life-changing exits so they can realise freedom, wealth, and impact.

CONTACT METHOD
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