This week on The MiFit Podcast I get to chat with branding Coach, Patrick Cummings. Patrick has been building brands, starting companies, and creating media inside the CrossFit space since 2006 and was the co-founder of Again Faster Equipment. Through his brand, Functional Branding, Patrick has worked with hungry and humble gym owners, coaches, and entrepreneurs toward stronger brands and more confidence. Patrick is also co-host of one of the most popular fitness podcasts in the world, Chasing Excellence, with Ben Bergeron.

Topics

-Similarities between fitness and brand building 

-Micro action mixed with macro patience

-The power in great questions

-How to stand out in a world full of noise, clutter, and distraction

-Be the only, be wrong for most people, be remarkable

-Rebranding vs. evolving

-How to optimize your schedule for success

-Parkinson’s Law

-Being busy vs. being overwhelmed 

-Biggest lessons learned from EC Synkowski and Ben Bergeron

If you enjoyed this conversation be sure to leave a rating, review, and share it on your social medias. Your 5-star feedback helps the show grow and also helps to bring on more amazing guests like Patrick. 

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