In this episode, we're joined by Mark and Ray Ginley, owners of Tribe in Belfast, Ireland and FMA clients since 2022. We learn how they entered the fitness industry and their history as boxers and what led to them building their own boxing gym. Mark and Ray explain the set-up of their gym, their brand's mission statement and the atmosphere they want to create for their members. We discuss their sales process, how they handle common objections and the one-call close, as well as how they discovered FMA. We delve into their personal lives and the sacrifices they have had to make to achieve their goals within their fitness business.

Key Highlights:

• How Mark and Ray got into the fitness industry.

• Sales process and strategy for dealing with objections when following up with leads.

• Funding each gym facility.

• Staff progression and career paths.

• Process of opening multiple gym facilities and lessons learned.

• How Mark and Ray discovered FMA.

• Importance of holding community events for their members.

Connect with Mark and Ray: ⁠https://www.instagram.com/markginley1/⁠ ⁠https://www.instagram.com/rayginley1/⁠

Connect with Tribe ⁠https://www.instagram.com/tribebfs/⁠

To find out how Fitness Marketing Agency can help your Fitness Business, book a demo call using the link below: https://fitnessmarketingagency.com/discoverycall?sl=podcastshownotes

Connect with Fitness Marketing Agency on Instagram: https://www.instagram.com/fitnessmarketingagency/