What tone should an incoming CMO hope to set in their first few months on the job? Jeff Winter, the Chief Marketing Officer at Duck Creek Technologies, says that building a “team culture” was a top priority when he joined the insurance software provider last year. Tune in to hear Jeff’s takes on how a marketing leader can help build a great team.

Tune in to learn:

• How Jeff built a “team culture” at Duck Creek (8:00)
• Jeff's approach to aligning marketing with sales (26:41)
• Why Jeff is not a fan of spreadsheets (22:25)
• About Jeff’s experience as a professional basketball player in Israel (25:30)

Mentions:

• Salesforce
• “MarTech Interview With Jeff Winter, CMO at Duck Creek Technologies”
• “Insurance Technology: Aon and Paypal, Applied Systems, and iink Address Digital Payments”

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