Most founders think success comes from having the right idea. Yash Daftary learned early that it comes from knowing how to sell, persuade, and build trust at scale. In this episode of The Next Level Podcast, Jeremy Miner sits down with Yash Daftary, founder of FanBasis, a digital commerce platform powering creators, entrepreneurs, and online businesses selling products, services, and memberships worldwide. Yash breaks down why his company pivoted away from celebrity-driven fan experiences, what he learned from watching real operators outperform big names, and why payment systems and customer behavior reveal the true quality of a business. You'll hear Yash's perspective on why sales is the most important skill a founder can develop, how experience and repetition sharpen judgment, and what it takes to build something that lasts beyond short-term wins. This episode is for entrepreneurs who want to build a real businesses in the modern digital economy.

Chapters:

(00:00) Introduction

(01:44) What FanBasis Actually Is and Why It Scales

(03:56) Why Celebrity Models Failed and Digital Products Won

(06:03) Growing Up Entrepreneurial and Learning Through Experience

(09:22) Scaling Problems, Product Quality, and Real Metrics That Matter

(14:17) Why Sales and Persuasion Are the Most Important Skills

(20:09) The Trust Collapse, Rising Ad Costs, and What Wins Now

(25:10) The Amazon for the Internet Economy Vision

(27:03) Legacy, Fulfillment, and Why Goalposts Keep Moving

Got a question about sales, persuasion, or objection handling? Text me directly: ⁠+1-480-481-6755⁠

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The exact NEPQ script I used to earn $2.4M/year as a W-2 sales rep: ⁠https://nepqtraining.com/smv-yt-splt-opt-org⁠

Prefer to understand the psychology behind NEPQ first? Grab The New Model of Selling: Selling to an Unsellable Generation on Amazon: ⁠https://www.amazon.com/dp/1636980112⁠

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Connect with Yash

Instagram:⁠ https://www.instagram.com/yashdaftary/?hl=en ⁠

Fan Basis Instagram: ⁠https://www.instagram.com/fanbasis/?hl=en ⁠

X: ⁠https://www.linkedin.com/in/ydaftary/ ⁠

Linkedin: ⁠https://www.linkedin.com/posts/ydaftary ⁠

Website: ⁠https://www.fanbasis.com/