What makes a start-up a start-up? And when do you move on from that definition? Marc Murphy, the CEO of Atlatl, is currently trying to answer that question. Atlatl is changing the sales process with AR and VR and the company is selling to top tier enterprise companies looking to transform digitally. On this episode, Marc explains how he’s grown as a CEO and used the lessons he’s learned to bring Atlatl to the point it’s at now.  

Key Takeaways:

• Building Atlatl
• What Marc learned as a CEO
• Finding the right alignment when you’re selling
• The importance of integrations

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