The Small Business Safari

Building Systems that Actually Work in Construction | Eric Fortenberry


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In this episode, Eric Fortenberry takes us through his unique journey—from software entrepreneur, to running a construction company, to discovering firsthand the operational flaws that hold businesses back. What started as troubleshooting for his own company turned into the creation of JobTread, a platform designed to solve the biggest pain points in the construction industry.

Gold Nuggets from Eric’s journey:

  • Working on Estimating First to get the profit built into the Job Upfront
  • Building documentation systems that clearly define project scopes and make change orders simple and enforceable
  • Fixing the “shopping and shit” TIME WASTER by moving crews from hourly pay to fixed-price work
  • Driving a business turnaround from $5M to $8M in revenue with a 43% jump in gross profit in just one year
  • Scaling JobTread from 200 customers in 2021 to more than 7,500 today (adding 500+ new accounts monthly)
  • Structured onboarding, training programs to ensure customer success

Eric shares powerful insights that every business owner can use to tighten operations, boost profits, and scale with confidence.


Visit jobtread.com to learn more or schedule a demo. Eric is also active in the JobTread Pros Facebook group with over 7,000 members and can be reached directly at [email protected].

https://www.youtube.com/JobTread

https://www.facebook.com/JobTread/

https://www.instagram.com/jobtread

https://www.linkedin.com/company/jobtread/

https://x.com/JobTread




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The Small Business SafariBy Chris Lalomia

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